We partner with dealers to effectively create traffic, customer loyalty and generate sales
Fulcrum is arguably one of the smartest, savviest and most client focused individuals in the marketing agency world. He represents the best of everything in an ideal senior agency leader who is able to cut through the clutter of information and steer it clearly towards the most important and influential outcomes.
Welcome to Fulcrum Resources, we’re the independent arm and driving force behind The Marketing Services Media Brand. If you’ve been searching for an agency that is all about “In-Your-Face” effective marketing, and is strategically led, and has a wealth of multifaceted advertising strategies in their wheelhouse, then you’ve landed in the right spot.
We were the first in the industry to provide a national footprint of coverage (every state, city, and town) for our various Direct To Consumer Marketing Services. Additionally, we were the first agency in the country to develop a In-House Travel Team business model, thus eliminating the need to outsource or broker the fulfillment and labor required to service our client’s advertising campaigns.
Fulcrum Marketing is a full-service automotive marketing agency offering loyalty marketing solutions to automotive dealerships and manufacturers.
We provide integrated, strategic, and innovative advertising solutions. We’ve developed an arsenal of proven marketing strategies that consistently produce measurable results on every campaign. We strive to exceed our own expectations, and more importantly, the needs and desires of our clients.
Marketing StrategyThis should really be called business strategy. Because that’s where we excel – aligning marketing and product strategy to drive the business. By doing so, creating real and measureable value for stakeholders, customers and employees |
Go-To-Market StrategyComprehensive, technology-powered go-to-market strategies – delivering highly effective, cost-efficient multichannel campaigns that predictably achieve outstanding and measurable results across the brand-demand continuum.
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To stay ahead of your competition, you must get your customers attention and place your advertisement where they will see it. Door-to-Door advertising works and is used by Fortune 500 companies! Our Business is Flyers, and making sure that they are reliably delivered to the specifically targeted area is what we have been doing best for over 10 years now. No matter if you are just starting a business or have been running a successful company for over 20 years, you know that when customers are starting to dry up the first thing you can do quickly and at a low cost is to send out flyers. Flyers, Coupons, Door-hangers, Business cards, whatever type of printed media you choose will generate instant response and strengthen the brand of your business. |
Door To Door Marketingwe are offering a Roseuality array of Door To Door Marketing Service to our customers. Door to Door SalesThe power of communicating with the consumers at homes is well known to us and door to door advertising provides a traditional, proven responsive route to achieve the larger goal. Clearly the opportunity to target groups through the application of geo-demographic targeting is a key characteristic and benefit of the medium. Fulcrum adopts qualitative and eccentric methodology and reaches out to thousands of effective customers and leave hyper impressionable prints on them to out-perform others. |
We can show you how to save money too, while preparing and planning your campaign.
Strong creative – make your campaign compelling, eye-catching and interesting to the recipients Good offer – make sure you have a good offer so it compels the recipient to react Right list – ensure you’re sending your great creative and fantastic offer to the right people |
Public Relations is also a practice that works well with Digital Marketing since both cover differing areas and both provide even more visibility to your brand – especially online. With content marketing, for example, you are able to attract and engage your audience and go even further through the conversion funnel than the coverages initially allow, showing how using the two complementary services together are a good choice when trying to reach your target audience. |
Media RelationsWith busier and busier days on their hands, journalists aren’t always readily available to cover events, especially when it comes to those that are promoted by relatively unknown brands in India. In order to still have your events reliably promoted and covered by local media, having a PR agency in India maintaining relationships with journalists for you will allow your team to focus in the planning, while we get in touch with trusted journalists in order to provide the desired coverage of your event. |
Sales: We sell products and services to businesses of all sizes through various marketing channels and divisions.
Sales are processed through multiple channels consisting of website sales, internet sites, direct marketing catalogs, call center and outbound telephone account management; all supported by our network of supply chain and delivery operations in the Pune and Mumbai.
Field Sales: Businesses use multiple channels to promote products and services to prospective customers. Not all businesses have their own field sales team, who through face-to-face contact are able to engage with customers and make sales. That may be because of the high cost of recruiting and running a proprietary sales team or because they don’t have the skills. Equally clients might choose us because they want to test demand or run a tactical acquisition campaign for a specified duration.
Direct Selling : Fulcrum is the best marketing platform for bringing together the leading digital marketing competence with the best-in-class marketing solutions for direct selling and increasing sales. direct consumer selling method to reduce distribution costs because they have plentiful facilities to sell directly to their consumers. A manufacturer can sell goods to the consumers by opening his retail shop in mills site or by mail house to house selling or by engaging salespeople or by using advanced mechanical devices.
Door to door sales : Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies. Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts.
Sales Staff: Our team of skilful and detail-focussed sales and marketing professionals offer our Principal Suppliers and their brands dependable and sustainable long-term growth and profitability. From brand managers to area managers and knowledgeable in-store staff, we act as of our clients’ brands, ensuring the very best representation. We do more than the average distributor; together with our in-house team and our preferred partners, we also provide the very best in media, digital, marketing, advertising and field services.
B2B Sales: We do things differently by focussing more on digging deep into the detail and finding continual improvements to pursue service and value excellence. Our established expertise and authentic B2B Sales relationship building with our stakeholders offers our clients complete confidence in our management, infrastructure, support, advice and innovation.
This is where we meet customers face-to-face and develop brand advocacies which are true to the quality brands which we represent. Through valued guidance, we ensure customers always find what they want, helping them make informed purchasing decisions.
Sales Promotion: We generate brand-building activation ideas that engage your consumers and lead to measurable results. Our sales promotion encompass a variety of short-term techniques designed to attract your consumers to respond to your brand in a positive way. The most effective sales promotion is directly associated with product purchasing. This sales promotion is intended to enhance the value of your product by either reducing the cost or by adding more benefits to increase sales.
MarketingMarketing ManagementDirect MarketingDoor To Door MarketingRetail MarketingIn-shop marketingStore marketingRural marketingface to face marketing | Feet On Street marketingField marketingFieldwork marketingOn ground marketingB To B marketingB to C marketing1to1 marketingProduct Launchescorporate MarketingProduct marketing | Experiential MarketingInteractive marketingBTL marketingBrand MarketingRWA MarketingResidential Society MarketingRestaurant MarketingLoyalty marketingMarketing activationStreet Guerilla marketingStreet marketing | Door Hanger DistributionDoor To Door DistributionFlyer DeliveryFlyer DistributionHandbill DistributionLead GenerationLocal MarketingSales SupportServices marketingShopping Centre Marketing |
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Door Hanger Distribution Door To Door Distribution Flyer Delivery Flyer Distribution Handbill Distribution Lead Generation Local Marketing Sales Support Services marketing Shopping Centre Marketing |