Marketing service
Quantitative Services
Our success is in the details; our Marketing service btl marketing field data collection department can handle any type of study in any marketplace throughout the India. Each of our interviewers goes through a training process with periodic updates to reflect the latest interviewing techniques and the utilization of survey instruments. Prior to each project, our staff goes through a series of in-depth, project-specific briefings to ensure that all project goals and objectives are met.
From central location intercepts, to telephone studies, to product testing, to online and mobile research studies; Fulcrum. has the experience to ensure your project will be completed with accurate results.
Quantitative Services include:
- Survey and questionnaire design
- Telephone interviewing (CATI)
- Web studies/ Online surveys
- Mail surveys
- Mall, store, trade show and theme park intercepts
- Central location pre-recruits
- Home use tests
- Central location testing
- Mystery shopping
- Remote location interviewing
Data Processing and Management Services:
- Data entry
- Survey scanning
- Database management
- Coding
- Tabulation