We focus on you, your business, your audience and your market…By getting a clear understanding of what you do, your business objectives, the market you are operating in and who you need to reach out to, we can develop a highly informed communications strategy linked to your business objectives.
Our Three-Phase Process Encompasses Concept, Planning and Execution.
It ensures a focus on results and returns, and creates connected, impactful and measurable brand experiences.
PHASE CONCEPT
Brief
Idea
Pricing/Budget
PHASE TWO PLANNING
Recruit
Train
Procure
PHASE THREE EXECUTION
Activate
measure
Evaluate
Planning & Management
Schedules and budgets and deadlines, oh my! No need to worry, we’ve got it covered. We’ll draw up a marketing plan that puts your strategy into action and custom-build the perfect team to make it sing. And since we offer balanced and unbiased marketing, you’ll get the right mix of tactics—seamlessly integrated and designed to get the response you want from your target markets.
We’ll build the infrastructure you need to get your marketing done too, filling the gaps in your team and marketing programs—all without adding overhead. Finally, we’ll evaluate effectiveness and make the appropriate adjustments so you can get the best return on your marketing investment.
Creative Execution
Our creative work is bold and brave. Executed seamlessly. And a whole lot of fun. It has to be to break through the clutter and get your brand noticed. Take a look at the list of services available to you.
UNDERSTAND
This first phase allows us to go back to basics and get a full understanding of your business, your audience, your objectives, your market and your competitors.PLAN
This is one of the fundamental areas of the process and is informed by the u2018understandingu2019 stage. Here we define the strategy, what success will look like and deliver a plan of action to support your business objectives.DELIVER
After the understanding and planning phases have taken place, we then start to deliver the marketing activity. Either alongside your team or on behalf of your business depending upon how you choose to work with us.LEARN
One of the key phases throughout the process is learning. Not only about the outcomes generated from the marketing activity but any changes in the business environment you are operating in and the behaviours of your target audiences. This allows us to modify or adapt the strategy and various tactics to ensure we are continuously improving the marketing activity and getting the right results to help improve your business performance.WORKING WITH A RANGE OF BUSINESSES
Our experience has been developed via Marketing agency btl marketing in-house marketing roles, integrated communications agencies and independent consultancy work. This has led us to work with a wide range of business both large and small across a variety of sectors.
We like a good challenge and would love to hear more about what you would like to achieve.
Startups
If youu2019re a start-up that wants to save time and money by starting the right way, weu2019re for you. Since we work with organizations of all sizes, youu2019re in good company and our work will help you level the playing field with larger, more established players. Weu2019ll be your plug-and-play, pay-as-you-go marketing department so you can focus on all those other things startups need to focus on. Like, everything.Mid-Sized Companies
If youu2019re a mid-sized organization that needs to formalize its marketing function but doesnu2019t want to add overhead, weu2019re for you. Most companies your size have a smaller, hard-working marketing staff thatu2019s doing all it can to keep up. Strategic marketing planning often gets back-burnered when time-sensitive (but tactical) priorities take precedent. Just say giddyup and weu2019ll provide all the creative and strategic horsepower your organization needs to deploy strategic, seamless and sustainable marketingu2013and attain responsible results.Larger Companies
If you have an established marketing department but are having a difficult time pursuing new niche or seizing opportunities, weu2019re for you. We know your type. Youu2019re a visionary leader that sees opportunities everywhere, and if you had your druthers, youu2019d purse u2019em all. But your marketing department is buried (probably pursuing other opportunities youu2019ve uncovered in the past) and thereu2019s simply no bandwidth to take on any new work streams. We can help. Weu2019ll pursue niches and opportunities up the ting-yang. Well, first weu2019ll help you prioritize the best, most profitable niches and opportunities and then weu2019ll pursue them up the ring-yang.Get in touch with us, we would love to discuss your marketing needs. We love a good coffee and a challenge, so would be happy to meet up with you face to face.
Marketing agency