Keeping your customers
Understand your customers’ needs
Why understanding your customers’ needs is crucial to the success of your business, no matter how good your offering is, its vital that customers want it
Manage your customer service
Use customer contact, feedback, customer research, dealing properly with complaints and loyalty schemes to retain customers and increase your sales
Manage your customer database
How a customer database can enhance your business, what to include and how to maintain it, as well as using Customer Relationship management for marketing
Retain and grow your customer base
How to keep existing customers, grow your customer base and improve the effectiveness of your sales