Door to Door marketing
To the new comers door to door marketing may sound like hectic and less successful idea but we are in this business since last 10 years. We have proven results from our door to door/ face to face marketing campaign.
Door to Door marketing means our sales team visits door to door (house hold/ businesses) according to the service or product we have to sell. This is a very powerful way to market the product or services. This brings immediate results and is often seen a powerful tool to create customer relationship and boost sales.
What we do for you?
Finding out target audience.
This is the major task while selling any product or service. Most marketing agencies fail to properly find out the target audience. Thanks to our experience in this field and our research team, we are able to find out the exact target audience according to the product or the service you wish to sell. While finding out the target audience we also focus on finding the target market for your product or service. we also look at all the demographics of the target audiences like their age, gender, income etc, so that this factors can help while planning the sales strategy.
Positioning
We not only sell your product to the customer but also focus on positioning the product in the customers mind, So that in the long run whenever the customer has to buy the product he remembers your brand.
Making sales strategy
Effectiveness of the product
Today in the market there are substitutes available of each and every product. We can’t neglect the fact that the customer using the substitute product and it may be superior to your product in some or the other way. So, we create a strategy to tackle such situations.
Focusing on the positives.
We find out the points on which we can pitch the customer and convince them to buy your product or service. For eg- we can convince them by telling them how your product or service will save their time or if the customer is using the substitute product or service then convincing them and making them understand how your product or service will supplement their currents product.
Creating relevant and unique content
We have a dedicated team that works on creating unique and appealing content so that it will attract more and more customers. In this way your brand will be promoted by us and remembered by all.
Creating channel
A proper channel of distribution for the product or the service is must. In this part face to face marketing plays an important role because if you wish that your product should be available at every store in the locality you need to create a strong distribution channel. For this you need to personally visit the stores and convince them to sell your products. We do that for you.
Analysis
You won’t be able to understand about the success of campaign and return on your investment if there is no proper analysis of the data. So, we provide you the proper analysis and report of all our sales and promotion activities and is success.
We generate brand-building activation ideas that engage your consumers and lead to measurable results. Our sales promotion encompass a variety of short-term techniques designed to attract your consumers to respond to your brand in a positive way. The most effective sales promotion is directly associated with product purchasing. This sales promotion is intended to enhance the value of your product by either reducing the cost or by adding more benefits to increase sales.
Our sales promotion techniques also can be used to achieve your other objectives such as building brand loyalty or creating product awareness. Consequently, Fulcrum team a large variety of consumer promotions.
Contests, Sweepstakes, and Games
Loyalty Programs
Sampling and Product Trials
Sponsorships
Partnerships
Endorsements
Events
Mobile Tours
Demonstrations
Personal Appearances
Coupons
Rebates
Premiums
Benefits of Consumer Promotion
A successful promotional campaign has the capability to nurture relationships with consumers through maintenance and engagement. The following is a list of just a few of the myriad benefits that consumer promotion can provide to a brand.
When the aforementioned benefits of consumer promotion are considered as a whole, it is clear that they are indeed extremely helpful in driving revenue, creating brand engagement and enabling companies to acquire new consumers. Consumer promotion is undoubtedly an efficient and effective vehicle for marketing communications. For consumers, sales promotion provides a direct and often rational motivation to purchase the product being promoted.
Opportunity
A promotion allows brands the opportunity to communicate on packaging and enables them to focus campaigns around an event. ComA promotion allows brands the opportunity to communicate on packaging and enables them to focus campaigns around an event. Communication is a skill that creates formidable relationships with consumers that make your brand unique.munication is a skill that creates formidable relationships with consumers that make your brand unique.
Differentiation
A brand needs to be different to survive, and a consumer promotion can be a fantastic way to make a brand stand out from the crowd. It holds the potential to add unique value to a customer through a competition or unique experience, creating a reason to choose your product in a crowded market.
Focus
A consumer promotion often becomes an event for the company, which then allows it to focus all its channels of marketing. A focused approach can force a firm to change the way they market themselves and create brand engagement through those changes.
Reputation
A brand is not the only one who can communicate a consumer promotion. Word of mouth is one of the most positive forms of communication, especially if it is coming from a friend or colleague, as they are usually a trusted and reliable source. Give your consumers a reason to be surprised and they will make sure your reputation thrives.
Revenue
Simply put, more sales from your promotion will create higher revenue. However, brands need to always calculate their costs and ensure they are aware of how many people may redeem the promotion and ensure that it is a profitable endeavor.
Information
When customers attempt to redeem promotions, brands can often retrieve data such as email addresses and their home address. This creates the opportunity to target a customer through segmentation; you can then use direct mail or email campaigns to create personalized marketing.
Incentive
All the points above drive sales and make consumers’ decision-making much simpler. If a brand is offering a similar product but something additional, then the consumer will often want more for their money.