Shopper Marketing
Shopper Marketing
3 Simple Rules to How We Approach
Right Time, Right Place, Right Audience
Shopper Marketing & POS
We work with brands to leverage the retail environment. We have experience in developing concepts to ensure increased distribution, off shelf feature, increased rate of sale and enhanced consumer/Shopper Engagement and Shopper Marketing.
We also understand the strategic side of building your buyer, trade and press relationships whilst ensuring you engage your internal sales team.
Our in-house artwork studio allows us to offer a variety of POS support solutions for several clients. We also work with a best in class field agency to ensure premium installation of all POS, when required
Shopper marketing
The path to purchase begins here
Understanding consumer desires is essential to winning over hearts and wallets. Our proven expertise for delivering magical, memorable and meaningful brand experiences allows us to seamlessly integrate key experiential marketing principles into our shopper marketing approach for brands.
We help in a myriad of ways, from highly engaging front-of-store activation and disruptive point-of sale (POS) materials, to plotting out the full path to purchase.
An integrated and compelling approach enriches the shopper journey. It begins with a commitment to engaging customers, and then being in the right place, at the right time, in the right way.
What is it?
Shopper marketing is the act of directly engaging and converting customers to a brand or product within a retail environment.
We have a very clear shopper mission. We grab attention with compelling stimulus, communicate USPs in an engaging way, lock-down the purchase and then actively promote shopper engagement beyond the sale. It’s simple, integrated and effective.
How does it work?
Our vast understanding of retail environments, opportunities and limitations means we take a versatile and creative approach to achieving our shopper mission, every single time. We overcome barriers to purchase through an approach that encompasses merchandising, the customer experience and pricing and promotional strategy, providing guidance on campaign POS design and production, environmental stimulus, sales promotions and sampling techniques.
How do other brands use it?
Each and every day brands directly target consumers – but it takes a lot to get shopper marketing right.
Branding
Ultimately everything we do is about building brands. From redefining aspects of major global icons to building starts ups, we have the processes and systems in place to ensure we take a measured approach.
We are able to offer our clients a holistic view of their brand and communications or work on defined aspects of redesigns, positionings and strategies.
We help brands harness the power of strategic partnerships and negotiate the relevant sole and exclusive rights packages to suit any budget.
Get in touch with us
Let us help you plan and execute a great marketing strategy.
Shopper Marketing Agency in Delhi
About Delhi
Delhi, also known as the National Capital Territory of India, is the capital of the country. It is India’s only city-state that envelops other cities such as Noida, Greater Noida, Gurgaon, Alwar, Ghaziabad, Faridabad and other nearby cities and towns. Delhi is now the world’s second most populous city and the largest Indian city in terms of area. Property in Delhi is one of the most expensive in the country.
Surrounded by the states of Haryana and Uttar Pradesh and located on the banks of the river Yamuna, Delhi is a major commercial center of the north. It has a rich and diverse history, spending most of its time as a capital under the rule of various kingdoms and empires. It has been rebuilt several times during its history and has had an altering geographical boundary. For this reason, it is called the city of cities.
Delhi real estate has witnessed rapid progress in infrastructure and development. The city has excellent and improving connectivity. Certain industries such as IT, Knowledge Process Outsourcing, and Business Process Outsourcing (BPO) have shown tremendous growth over the last few years creating new employment opportunities for the city’s growing population.
Stats and Facts
The population of Delhi, as per the Census report of 2011, stands at 1.68 crores.
According to the same report, the sex ratio in Delhi is 868 per 1000 males, which is well below the national average sex ratio of 940 per 1000 males. There is, however, a definite increase in sex ratio from the previous counting that occurred in 2001.
Delhi has a literacy rate of 86.21%, according to the Census of 2011. This number indicates an upward trend since literacy rate stood at just 81.67% during the release of the previous Census report in 2001.
Yamuna is a major river flowing right through Delhi.
Delhi is vulnerable to earthquakes as it lies in India’s seismic zone-IV.
It finds a place in the mythical tale of Mahabharata, as it was the site of ancient Indraprastha, the capital of the Pandavas.
Although Delhi is a union territory, it closely resembles a state because it has a legislature, executive council of ministers headed by a Chief Minister and a high court.
Key Projects in Delhi are Vanshi Capital Paradiso, Vertical Ripple Residency, Gemstar Home 2.
Most popular Delhi real estate searches are flats in delhi, 1 bhk flat in delhi, plots in delhi, 2 bhk flat in delhi, flats for rent in delhi, 3 bhk flats in delhi.
Ghaziabad, Faridabad, Gurgaon, Noida.
The Tertiary Sector
The tertiary sector is the largest contributor to the Delhi’s gross State Domestic Product (SDP), at 70.95%, as confirmed by the Economic Survey of Delhi 2005-06.
Key service industries comprising this sector are IT and telecommunications, banking, tourism, media, and hotels. Real estate and health & community services are also important to Delhi’s economy.
The city attracts considerable foreign investment, thanks to the availability of skilled labor and the large consumer market in the city. Property in delhi has seen good chunk of this investment overtime.
Delhi’s prominence as a trade center is also noteworthy. It’s favored by being located in the trade route extending from Punjab to the Gangetic plains.
Connectivity
The domestic and international travelers can reach Delhi via air through the Indira Gandhi International Airport. IGI Terminal 3 is regarded as one of the world’s largest buildings. With 35 million passengers using the airport during 2012-13, Delhi IGI airport is among the busiest in South Asia.
Delhi is the headquarters of the Northern Railway. It’s an important junction for Indian railways. Old Delhi, New Delhi, Anand Vihar railway terminal, Nizamuddin and Sarai Rohilla are the five prominent railway stations in the city.
Delhi has excellent road connectivity through five National Highways – 1, 2, 8, 10, and 24 connecting it to all the major Indian cities. It’s connected to Gurgaon by the Delhi-Gurgaon Expressway and to the neighboring industrial town of Faridabad by The Delhi-Faridabad Skyway. The Noida-Greater Noida Expressway and the DND Flyway are the other roads connecting Delhi to the neighboring towns.
The city has a rapid transit system in the form of Delhi Metro which connects it to Noida, Gurgaon, Ghaziabad, and Faridabad. Delhi Metro was India’s first modern public transportation system and led the way for many other such projects to be unfurled.
Delhi Civic Administration
The National Capital Territory of Delhi comprises 9 districts, 3 statutory towns, the Municipal Corporation of Delhi (MCD), the New Delhi Municipal Council (NDMC), and the Delhi Cantonment Board (DCB); 59 census towns, 27 tehsils and 300 villages.
The five local municipal corporations in Delhi are NDMC, DCB, East Delhi Municipal Corporation, South Delhi Municipal Corporation and North Delhi Municipal Corporation.
The city-state hosts the Delhi High Court, the Supreme Court of India and other subordinate courts.
For administrative purposes, Delhi is divided into 9 police zones comprising 95 local police stations.
The Parliament of India, Rashtrapati Bhavan is also situated in Delhi.
Shopper Marketing Agency in Delhi
About Delhi
Shopper Marketing Agency in Delhi
All Localities in Delhi
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| Panchsheel Park Seelampur Rohini Sector 35 Jharoda Majra Burari Batla house Akshar Dham Aya Nagar Dwarka Sector 21 Chhawla Rajender Nagar Chokhandi Delhi Cantoment Patel Nagar Wazirpur Subhash Nagar Bhajanpura Siri Fort Kalindi Kunj Badarpur Siraspur Ganesh Nagar Harsh Vihar Balbir Nagar Rani Bagh Mukundpur Krishna Nagar | Sangam Vihar Malka Ganj Lawrence Road Jamia Nagar Sainik Farm Vijay Vihar Gandhi Nagar Fateh Nagar Khirki Extension Pulpahladpur Roop Nagar Sant Nagar Bali Nagar Raja Garden Jhilmil Colony Matiala Rohini Sector 34 Raj Nagar Razapur Khurd Tilangpur Kotla Bhalswa Vishnu Garden Qutub Vihar Prem Nagar Dwarka Sector 16 A Nilothi Kalyan Vihar | Sultanpur Bakhtawarpur Chittaranjan Park Sidhartha Nagar Kidwai Nagar Adchini Karala Ashok Nagar Bahapur Bakkar Wala Hastsal Mustafabad Sri Niwaspuri Sunlight Colony Freedom Fighter Enclave Vijay Nagar Greater Kailash II Greater Kailash III Alaknanda Kalu Sarai Panchsheel Enclave Goyla Village Mansarover Garden Dakshinpuri Sagar Pur Shakurpur Kondli | Jaitpur Rohini Sector-36 Deenpur Rohini Sector-37 Daya Basti Gopalpur Village Rangpuri Khera Kalan Nangal Raya Singhu Mithapur Dwarka Sector 24 Ranhola Rohini Sector 38 Kair Sawda L Zone Ranjeet Nagar Dummy Village Mandoli Mohan Garden Neeti Bagh Shanti Niketan Safdarjung Development Area Green Park Extension Hauz Khas Enclave Uday Park | L Zone Ranjeet Nagar Dummy Village Mandoli Mohan Garden Neeti Bagh Shanti Niketan Safdarjung Development Area Green Park Extension Hauz Khas Enclave Uday Park Mandi Hills Ranaji Enclave Central Secretariat Swasthya Vihar IP Estate Akbarpur Majra Ansari Nagar East Chittaranjan India Gate Lodi Road New Mustafabad Qutabgarh Shakur Basti Tagore Garden Extension Jhuljhuli West End Colony |
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