Retail Marketing
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Shopper/Retail
We have extensive knowledge of retail marketing including shopper marketing, platform development, account-specific programs, in-store demos/sampling, merchandising, and distributor programs
Promotional Marketing Services
Our complete in-house capabilities provide the following promotional marketing services:
> Promotional Merchandise
> Promotional Media Placement
CAPABILITIES:
- Assisted Selling Programs
- Customer Acquisition
- In-store Sampling & Demonstrations
- In-store Merchandising
- Customer Relationship Management (CRM)
- Roadshows and In-Store Theatre
- Grand Openings & Grand Re-Openings
- Field Marketing
- Mall Marketing
- Retail Brand Visibility
- In-Shop Product Display
- Retail Activation & Events
- Store Launches
- Trade Marketing Campaigns
- Footfall Generation Campaign
This is how we promote your brand and sell your product at the following types of outlets.
Speciality store :
we will research and find out the best speciality store that sells only the type of product/ service that you sell, so that we can put your product or service on their shelf.
Supermarket:
We help you in placing your product in the supermarkets. So that you will be able to sell your product in large volumes.
Convenience Stores:
A convenience store is conveniently located in suburban areas and so they charge slightly high price for the products. Hence, selling your product at such stores may be beneficial for the business.
Factory outlet:
If you have a factory outlet we would help you in making marketing strategies about how to promote your product.
Retail Marketing Agency in Chennai
About Chennai
Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.
Demographics:
The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.
Connectivity:
Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.
Administration:
Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.
Economy:
Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.
Retail Marketing Agency in Andheri
About Chennai
Retail Marketing Agency in Chennai
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