Mystery Shopping
Fulcrum have a specialist division dedicated to providing “mystery shopper” services for our clients. Unannounced mystery shopper visits ensure that the face to face elements of a promotion are being delivered correctly. Just as Auditing and Compliance checking are a key part of POS displays, Floor Standing Display Unit (FSDU) deployments and in-store seasonal promotions, ensuring that staff have been properly trained and are delivering the correct messaging related to a product or promotion is paramount to executing a successful in-store campaign and maximising sales.
Due to the nature of these unannounced drop ins, our secret shoppers are part of specialist teams who understand the need for discrete and sensitive deployment and where necessary, correction and training for non-compliant locations.
Fulcrum’s ‘undercover shoppers’ are your eyes and ears on the shop floor, and can give real-time feedback via our award-winning tablet deployment, updating our centralised MERVE system (our mobile data capture system) with a true snapshot of a customer’s experience in each location.
Whether we’re confirming correct coverage of selling points or up-selling obligations, or correct delivery or demonstration of a product by shop floor staff, we can also arrange to deliver additional training and revisits to ensure that any issues have been resolved.
We understand how to get the best results and work in collaboration with stores to ensure our secret shoppers are informed, engaged and incentivised to deliver service excellence, first time… every time.
Mystery Shopping Agency in Chennai
About Chennai
Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.
Demographics:
The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.
Connectivity:
Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.
Administration:
Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.
Economy:
Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.
Mystery Shopping Agency in Andheri
About Chennai
Mystery Shopping Agency in Chennai
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