Market Research
Market Research
Our high quality, timely delivery underpins all good service provision and makes your market research campaign successful . Our commitment to our clients is supported by our comprehensive network, our valuable experience and flexible problem solving skills.
We envision a client relationship that is based on trust and confidence and mutual success. It is our intention to provide Field Service for Market Research and Marketing, and provide desk research and do market research.
“We quickly settled in to a good way of working – moving fast, working collaboratively, focused on quality and actionable outputs. They were flexible and client focused in their approach. Before long, we had accumulated a rich library of consumer data and created a simple but effective segmentation. We are now executing against this and are building real momentum as a result.”
PROCESS
We support our client in their Strategic Plan, positioning their brand, company and/or products, new strategies for new products and markets among others advantages, offering our service as market research company. Marketing consultants are very valuable for all customers whose want to make up their mind about strategies for promotions, opening new markets, developing new products to satisfy end users´ requirements and for becoming a more profitable company.
# Brief
# Proposal
# Set up
# Data Collection
# Data Processing
# Data Analysis
# Report
# Report
MARKET RESEARCH
As marketing consultants, Fulcrum resources collect a lot of information constantly from the objective market to define customers´ behavior and valuable knowledge of the trends of the market, competitors and also threats, opportunities, strengths and weaknesses of our customers and their competitors. Hiring marketing consultants is very important and necessary for all customers to know where they stand up in their market objective.
Our capabilities include:
# Product and Packaging Research
# Consumer Behaviors Research
# Advertising Research
# Market Segmentation
# Public Opinion Research
# Brand/Image Research
# Promotion Research
# Tracking Study
# Sampling Research
DATA COLLECTIONS
We employ a variety of data collection methods at our disposal to ensure that the project is carried out to your specifications, quickly and cost effectively. We do this type of work among an extremely wide array of audiences including: C-level executives, employees, engineers, construction workers, mothers, financial editors, patients, seniors, teenagers and many others.
# One To One Interviews
# Focus Group Discussions
# Personal Interviews
# Retail Shop Audit
# Face to Face Interviews
# Telephone Interviewing
# Tracking Study
# Depth Interviews
# Mystery Shopping
# Central Location Test
Market Research Agency in Chennai
About Chennai
Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.
Demographics:
The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.
Connectivity:
Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.
Administration:
Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.
Economy:
Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.
Market Research Agency in Andheri
About Chennai
Market Research Agency in Chennai
All Localities in Chennai
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