Door-to-Door-Flyering
Brand Promotion Activities ideas
Leaflet Distribution
Door-to-door leaflet distribution has a wealth of advantages. Perhaps the most important factor is that it’s far more cost-effective, and indeed effective, than many traditional marketing routes. It’s a simple and affordable way to spread the word about your business, highlight a specific product or service, or even promote your values in your local area and beyond.
By choosing us, you’ll gain access to our highly sophisticated demographic profiling, which will focus your letterbox marketing campaign to ensure our leaflet distributors deliver straight to your specific target audience.
Every one of our leaflet distributors is audited by a third party to ensure continued quality throughout your campaign. We believe in providing excellent service, complete with regular updates and progress reports from our dedicated customer service team once we begin delivering your leaflets.
What do we do for you?
Target audience – we research and find out the target audience for your product and strive hard that your leaflets are distributed only among your target audience.
Quality – We believe in offering the best quality so we work honestly while distributing the leaflets. All our distributors are fully trained directly with a recruitment manager prior to starting work with the network and are closely monitored to ensure we are providing the best possible service.
Content – If you don’t have the content no need to worry we are here to help you. We have content creators who will create unique content for your leaflets.
Reporting – we provide continuous real-time reports about the progress of leaflet distribution
Location – we have a leaflet distribution service for every customer. Whether you are targeting customers at train stations, at their homes or in their offices we can setup a leaflet distribution campaign that gets you results.
Starting a new business can be exciting! But it can also be quite challenging. Businesses need to think about how to get noticed and to let their customers know what exactly it is they offer. Once the business is up and running, the most important way to compete with other companies is through marketing.
Strategic marketing is knowing who your customers are, where you may find them and the best way to communicate your brand or message to them. Here are some basic marketing tools and promotional ideas to help bring in more customers:
1. Direct Advertising. Cater to a broader audience and cover all bases. A lot of businesses engage with their audience by strategically promoting their brand in an outdoor environment, ideally in a space that will be seen by a lot of people such as public transport areas, shopping centres and sporting events. You can connect with your potential customers by handing out pamphlets, letterbox or windshield fliers, post cards, business cards and promoting your brand and services on posters, banners and eye-catching billboards.
2. Digital Marketing. In this day and age, the Internet is a great place to advertise your product. Everyone is online using search and social media so it makes sense that creating an online presence will definitely expose your business to those looking for your products or services. The best way to approach digital marketing is to focus on delivering good content or products that match the user’s search query.
This can involve posting and adding a hashtag on Facebook, Twitter, Instagram, Snapchat or Pinterest, creating or featuring a blog site, posting memes, sending out newsletters and EDMs to your followers and marketing with online banners. For Social Media channels, it’s also a good idea to use humour to inject a bit of your company’s personality into your content and to humanize your business, generate interest and appeal to your audience.
3. Sales and Discounts. Everyone loves a great value offer! Promotions are a great way to drives sales. Hold seasonal sales with generous discounts twice a year.
4. Run a Contest. Offer your customers the chance to win something associated to your product. An exciting challenge will generate interest and activity. Reward your customers for participating in getting your brand and presence out there.
5. Offer ‘Free’ Giveaways. ‘Free’, everyone’s favourite word. Use the free giveaway offers as lure to generate leads. A free trial of a new product could also be a good idea to get feedback.
6. Loyalty Programs. A sure way to generate more future sales is by focusing on rewarding current customers for spending. You can offer your customer memberships and loyalty programs using points based system and reward them actions you wish to promote. For example, visiting your store, liking your social media page, purchasing a specific product or just being a long term customer!
7. Publicity. Showcase your business through the media with adverts in newspapers and magazines or even filming a short TV commercial with a catchy jingle. If you are on a lower budget, try YouTube as a video channel to advertise in.
8. Host an Event. Invite new potential customers to explore your place of business, product or service. Once at the event, you can conducts demos of your products, hand out free giveaways, talk with guests and build a relationship.
9. Merchandising. Brand awareness can be achieved through promotional items that reinforce your brand. Create custom t-shirts for your staff to wear or bumper stickers for their cars to passively promote your company everywhere they go. Or give away branded pens and post it notes to new and potential customers who have ordered from you or visited your stand at an expo.
10. Give Back to the Community. Volunteering or sponsoring a non-for-profit organisation or event could help your brand equity and even reach out to new customers. It’s a warm gesture and shows your support for an important cause. This will not only enhance your company’s image but also cement a great relationship between you and your community. Generating good word of mouth and a positive reputation will assist your brand acceptance.
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Door-to-Door-Flyering Agency in Chennai
About Chennai
Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.
Demographics:
The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.
Connectivity:
Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.
Administration:
Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.
Economy:
Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.
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