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Community Management Agency in Chennai

    Community Management

    Community Management

    Social Media is all about connecting with one another over shared interests. As a brand, it’s your goal to be that shared interest. If you hope to accomplish that, you’ve got to have an effective strategy for building, engaging, and leveraging a community.

    Building Communities

    Whether your marketing strategy calls for participation on Facebook, Twitter, LinkedIn, or any number of niche sites, your early strategy will be based on establishing your brand and building an audience. We work with your internal marketing team to leverage social initiatives, current events, content marketing, and strategic communication to draw new users into your community.

    Leveraging others’ influence

    Odds are that there are established partners, thought leaders, and influencers on any given platform that are relevant to your brand. We work with them to leverage their reach and influence to build your sphere of influence.

    Current events

    Social Media users react to and discuss current events on a global scale around the clock. We help brands take advantage of current events in real time through branded content and real-time communication. Reacting in real-time to a power outage at a sporting event, a victory by a local sports team, or a popular news story can place a brand in the middle of a conversation that millions of people are taking part in.

    Using your content

    Content marketing is a great way to kick-start conversations on social media. We coordinate your social media strategy with your content marketing strategy, and build engagement drives around content releases to leverage organic interest, shares, and conversation. We also use your content in strategic situations, such as when a current event or problem arises. This allows us to keep your content top of mind over long periods of time.

    Strategic communication

    There’s an art to how, when, and with who you engage with on social media. We use a strategic communication strategy to create and take part in conversations in a manner that is conducive to building awareness, promotes your messages, and builds your following. We engage with partners, clients, and public figures through social media, all with the goal of building brand awareness and promoting key interests and initiatives.

    Reputation management

    When a consumer is angry or upset with a brand, they often take to social media to air their grievances. We develop response strategies in advance, and monitor social platforms for negative posts around the clock so that we can quickly respond and use the situation as an opportunity to build brand awareness and goodwill.

    It’s not enough to exist on social media today. Successful social strategies require around-the-clock monitoring, long-term planning, real-time reaction, and constant organic engagement.

    The ExcelForce social media team manages large communities for clients on dozens of social platforms, including Facebook, Twitter, LinkedIn, Google+, Snapchat, Instagram, Vine, Reddit, and more. If you want to build your presence, protect your brand, and drive conversions through social media, consider choosing ExcelForce as your social media partner.

    Community Management Agency in Chennai

    About Chennai

    Chennai, was popularly known as Madras till 1996, is the 4th (largest) metropolitan city of India. It’s located on the Coromandel Coast and serves as the capital of Tamil Nadu state. Chennai was named from Chennaipatanam which got its name from the ruler of this region Dhamara Chennapa Nayukudu. Chennai is known as the gateway of the south. The rapid growth in economy and industrial activities has led to the migration of loads of people from different parts of Tamil Nadu and India.

    Demographics:

    The provisional population census of 2011 count says that the population of Chennai is 8,696,010 with a density of 204 per hectare. It experiences a rapid rise in population due to the natural increase and also the higher rate of in-migration. The population growth rate is 7.77 % in the year in the last decade.

    Connectivity:

    Chennai is connected by golden quadrilateral system of highways. Its connected to the other parts of India by NH-4 linking Mumbai, Pune and Bangalore in the west, NH-5 joining Buwaneshwar in the east, NH-45 also known as the GST road connecting Trichy and NH- 205 terminating at Mandapalle in Andhra Pradesh. It has two main railway terminals Chennai Central and Chennai Egmore. Further it’s connected by LRT from different parts of the city. The new metro project CMRL is also being constructed with two corridors linking the city’s different parts. The city is connected by two ports, Chennai port and Ennore port. The Chennai port is the second busiest container hub in India. The Chennai international airport located at Meenampakkam on GST Road.

    Administration:

    Chennai’s city administration is governed by Chennai Corporation that was established in the year 1688. The region of Chennai is divided into north, south and central Chennai with its jurisdiction extending to 426 sq. km. CMDA, Chennai metropolitan development authority has jurisdiction spread over 1,192 sq.km which includes the peripheral areas of Chennai like OMR, GST roads.

    Economy:

    Chennais economy is well balanced between manufacturing and service sector diversified into automobile, software, healthcare, hardware manufacturing and financial service industries. It is expected to grow to 100 million dollars economy by 2025. This is 2.5 times higher than the existing. Chennais Tidel Park is the largest IT park built in Asia. Number of software companies have their offsets here with some having Chennai as their main base like Infosys. BMW and Ford also have their offices in Maraimalai Nagar which is a satellite town in suburbs of Chennai.

     

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