Marketing Agency

Benefits of Integrated Marketing Communications With so many products and services to choose from, consumers are often overwhelmed by the vast number of advertisements flooding… Read More »Benefits of Integrated Marketing Communications

Introduction to Integrated Marketing Communications Introduction to Integrated Marketing Communications Integrated marketing communications (IMC) is an approach to creating a unified and seamless brand experience… Read More »Introduction to Integrated Marketing Communications

Channel Partnering Channel partners can potentially fulfill needs along an organization’s value chain by enhancing the efficiency of distribution and/or access to new markets. LEARNING… Read More »Channel partnerships are strategic collaborations

Channel Power, Control, and Leadership Channels perform better if a party is in charge, providing a level of leadership to coordinate goals and efforts. LEARNING… Read More »Marketing Channel Relationships : Channel Power, Control, and Leadership

Marketing Channel Relationships Competitive Priorities in Marketing Channels A marketing channel is a set of practices necessary to transfer the ownership of goods from producer… Read More »Marketing Channel Relationships

Distribution Intensity Marketing channel intensity takes into account both the variance and number of channels an organization may use to deliver goods and services to… Read More »Distribution Intensity :different distribution intensity strategies

Channel Strategy Decisions Factors Affecting Channel Choice Channel choice involves understanding the ultimate user and how they prefer to purchase merchandise. LEARNING OBJECTIVES Discuss the… Read More »Marketing Channel Strategy Decisions

Channel Member Characteristics To maximize sales, a company must carefully consider the fit between its products and the available distribution channels. LEARNING OBJECTIVES Explain the… Read More »Distribution channels Member Characteristics

Alternative Arrangements Business-to-government, consumer-to-consumer, and institutional markets are additional types of marketing channels. LEARNING OBJECTIVES Outline the characteristics of business-to-government, consumer-to-consumer, and institutional marketing channels… Read More »Alternative Channel Arrangements : additional types of marketing

Channel Structures B2C Channels Brick-and-mortar and e-commerce are two main channels of business-to-consumer marketing. LEARNING OBJECTIVES Define a business-to-consumer market, and the strategies marketers use… Read More »Channel Structures : business-to-consumer and business-to-business marketing