Marketing Agency

Benefits of Integrated Marketing Communications With so many products and services to choose from, consumers are often overwhelmed by the vast number of advertisements flooding both online and offline communication channels. Marketing messages run the… Benefits of Integrated Marketing Communications

Introduction to Integrated Marketing Communications Introduction to Integrated Marketing Communications Integrated marketing communications (IMC) is an approach to creating a unified and seamless brand experience for consumers across channels. LEARNING OBJECTIVES Discuss factors that have… Introduction to Integrated Marketing Communications

Channel Partnering Channel partners can potentially fulfill needs along an organization’s value chain by enhancing the efficiency of distribution and/or access to new markets. LEARNING OBJECTIVES Recognize the value channel partners can add via co-branding,… Channel partnerships are strategic collaborations

Channel Power, Control, and Leadership Channels perform better if a party is in charge, providing a level of leadership to coordinate goals and efforts. LEARNING OBJECTIVES Describe why manufacturers, wholesalers and retailers take the lead… Marketing Channel Relationships : Channel Power, Control, and Leadership

Marketing Channel Relationships Competitive Priorities in Marketing Channels A marketing channel is a set of practices necessary to transfer the ownership of goods from producer to consumer. LEARNING OBJECTIVES Describe the different types of marketing… Marketing Channel Relationships

Distribution Intensity Marketing channel intensity takes into account both the variance and number of channels an organization may use to deliver goods and services to consumers. LEARNING OBJECTIVES Differentiate between different distribution intensity strategies, incorporating… Distribution Intensity :different distribution intensity strategies

Channel Strategy Decisions Factors Affecting Channel Choice Channel choice involves understanding the ultimate user and how they prefer to purchase merchandise. LEARNING OBJECTIVES Discuss the various factors that affect channel choice KEY TAKEAWAYS Key Points… Marketing Channel Strategy Decisions

Channel Member Characteristics To maximize sales, a company must carefully consider the fit between its products and the available distribution channels. LEARNING OBJECTIVES Explain the importance of pairing a brand’s products with the appropriate distribution… Distribution channels Member Characteristics

Alternative Arrangements Business-to-government, consumer-to-consumer, and institutional markets are additional types of marketing channels. LEARNING OBJECTIVES Outline the characteristics of business-to-government, consumer-to-consumer, and institutional marketing channels KEY TAKEAWAYS Key Points Business-to-government marketing encompasses marketing products and… Alternative Channel Arrangements : additional types of marketing

Channel Structures B2C Channels Brick-and-mortar and e-commerce are two main channels of business-to-consumer marketing. LEARNING OBJECTIVES Define a business-to-consumer market, and the strategies marketers use to target consumers KEY TAKEAWAYS Key Points A business-to- consumer… Channel Structures : business-to-consumer and business-to-business marketing