Marketing Agency

Creating a Media Plan The standard media plan covers four stages: stating media objectives, evaluating media, selecting and implementing choices, and determining the budget. LEARNING… Read More »Creating a Media Plan

Determining a Budget Determining a marketing budget requires an understanding of the cost of producing campaigns and the expected (or actual) return from the advertising… Read More »Determining advertising a Budget : Differentiate between fixed and variable budgeting strategies

Focus of an Advertisement The focus of an advertisement must say to each reader or viewer: Buy this product, and you will get this specific… Read More »Focus of an Advertisement

Informative, Persuasive, and Reminder Advertising Advertising should always be in line with promotional and marketing objectives, and the business strategy or mission of the organization.… Read More »different types of advertising Informative, Persuasive, and Reminder Advertising

Defining Campaign Objectives The hierarchy-of-effects model clarifies the objectives of an advertising campaign and each individual advertisement. LEARNING OBJECTIVES Examine how campaign objectives are identified… Read More »how campaign objectives are identified for an advertising campaign

Identifying the Target Market Recognizing the core target market(s) for a given product or service is integral to maximizing advertising spend. LEARNING OBJECTIVES Explore the… Read More »Identifying the Target Market : how it impacts advertising strategies

The Advertising Campaign Identifying Product Benefits Identifying product benefits involves finding out what the customer really wants and needs, not just listing a variety of… Read More »The Advertising Campaign : product benefits in advertising campaigns

Consumer Influence Consumer influence is a key topic in behavioral economics, where heuristics, framing, and market inefficiencies impact how consumers make decisions. LEARNING OBJECTIVES Define… Read More »Consumer Influence

Impacts of Advertising Market Share Market share is key metric that helps firms evaluate demand in their market and can be influenced by PR and… Read More »Impacts of Advertising

Product Advertising The stage of the Product Life Cycle (PLC) often determines the type of advertising that is used by advertisers for a particular product.… Read More »Product Advertising