Marketing Agency

Creating a Media Plan The standard media plan covers four stages: stating media objectives, evaluating media, selecting and implementing choices, and determining the budget. LEARNING OBJECTIVES Assemble the components and methodology of creating a media… Creating a Media Plan

Determining a Budget Determining a marketing budget requires an understanding of the cost of producing campaigns and the expected (or actual) return from the advertising campaign. LEARNING OBJECTIVES Differentiate between fixed and variable budgeting strategies… Determining advertising a Budget : Differentiate between fixed and variable budgeting strategies

Focus of an Advertisement The focus of an advertisement must say to each reader or viewer: Buy this product, and you will get this specific benefit. LEARNING OBJECTIVES Outline the mindset and rationale of advertisement… Focus of an Advertisement

Informative, Persuasive, and Reminder Advertising Advertising should always be in line with promotional and marketing objectives, and the business strategy or mission of the organization. LEARNING OBJECTIVES Explain different types of advertising; informative, persuasive and… different types of advertising Informative, Persuasive, and Reminder Advertising

Defining Campaign Objectives The hierarchy-of-effects model clarifies the objectives of an advertising campaign and each individual advertisement. LEARNING OBJECTIVES Examine how campaign objectives are identified for an advertising campaign KEY TAKEAWAYS Key Points The model… how campaign objectives are identified for an advertising campaign

Identifying the Target Market Recognizing the core target market(s) for a given product or service is integral to maximizing advertising spend. LEARNING OBJECTIVES Explore the process of identifying the target market and how it impacts advertising… Identifying the Target Market : how it impacts advertising strategies

The Advertising Campaign Identifying Product Benefits Identifying product benefits involves finding out what the customer really wants and needs, not just listing a variety of product features. LEARNING OBJECTIVES Demonstrate the application and use of… The Advertising Campaign : product benefits in advertising campaigns

Consumer Influence Consumer influence is a key topic in behavioral economics, where heuristics, framing, and market inefficiencies impact how consumers make decisions. LEARNING OBJECTIVES Define the concept of heuristics, and recognize the relevance of influences… Consumer Influence

Impacts of Advertising Market Share Market share is key metric that helps firms evaluate demand in their market and can be influenced by PR and marketing campaigns. LEARNING OBJECTIVES Discuss how companies use market share… Impacts of Advertising

Product Advertising The stage of the Product Life Cycle (PLC) often determines the type of advertising that is used by advertisers for a particular product. LEARNING OBJECTIVES Define pioneering, competitive, and comparative advertising KEY TAKEAWAYS… Product Advertising