Marketing Agency
Approach How you approach a sales pitch in terms of attitude, prospect knowledge, and customized product will determine your success. LEARNING OBJECTIVES Describe the characteristics… Read More »requirements for a sales approach as part of personal selling and sales promotion
The Personal Selling Process Generating Needs Prospecting starts with defining a narrow target market, identifying the customer’s wants, and then offering custom solutions. LEARNING OBJECTIVES… Read More »The Personal Selling Process
Value of Personal Selling Personal selling minimizes wasted effort, measures marketing ROI better than most tools, promotes sales, and boosts word of mouth marketing. LEARNING… Read More »Value of Personal Selling
Personal Selling Defining Personal Selling Personal selling is when salespersons use a process to engage customers and take a sales order that may not otherwise… Read More »Personal Selling
Measuring Effectiveness of Public Relations Efforts Measuring and evaluating the effectiveness of a public relations campaign is necessary to ensure that established objectives are met.… Read More »Measuring Effectiveness of Public Relations Efforts
Handling Unfavorable Publicity Handling unfavorable publicity means being honest with consumers and putting public interest first. LEARNING OBJECTIVES List the steps firms can take to… Read More »Handling Unfavorable Publicity
Public Relations Public Relations Tools PR is the practice of managing the flow of information between organizations and the public. LEARNING OBJECTIVES Give examples of… Read More »Public Relations Tools
Measuring Impact with Metrics Measuring performance based on previously established objectives is useful in determining the quality of advertising efforts. LEARNING OBJECTIVES Derive useful data… Read More »Measuring Impact with data metrics from advertising campaigns
Creating Advertisements The advertising creative effort can be divided into two elements: the creative strategy and creative tactics. LEARNING OBJECTIVES Outline the process of how… Read More »Creating Advertisements
Media Types and Scheduling Marketers must choose the type of media that best suits their budget and message and then choose the best way to… Read More »types of media and types of scheduling used in advertising campaigns