Marketing Agency

Approach How you approach a sales pitch in terms of attitude, prospect knowledge, and customized product will determine your success. LEARNING OBJECTIVES Describe the characteristics and requirements for a sales approach as part of personal… requirements for a sales approach as part of personal selling and sales promotion

The Personal Selling Process Generating Needs Prospecting starts with defining a narrow target market, identifying the customer’s wants, and then offering custom solutions. LEARNING OBJECTIVES Explain tools used in evaluating customer needs KEY TAKEAWAYS Key… The Personal Selling Process

Value of Personal Selling Personal selling minimizes wasted effort, measures marketing ROI better than most tools, promotes sales, and boosts word of mouth marketing. LEARNING OBJECTIVES Discuss the advantages and disadvantages of personal selling KEY… Value of Personal Selling

Personal Selling Defining Personal Selling Personal selling is when salespersons use a process to engage customers and take a sales order that may not otherwise have been made. LEARNING OBJECTIVES Compare and contrast sales and… Personal Selling

Measuring Effectiveness of Public Relations Efforts Measuring and evaluating the effectiveness of a public relations campaign is necessary to ensure that established objectives are met. LEARNING OBJECTIVES Explain how organizations can measure and evaluate the… Measuring Effectiveness of Public Relations Efforts

Handling Unfavorable Publicity Handling unfavorable publicity means being honest with consumers and putting public interest first. LEARNING OBJECTIVES List the steps firms can take to implement an effective crisis communication plan KEY TAKEAWAYS Key Points… Handling Unfavorable Publicity

Public Relations Public Relations Tools PR is the practice of managing the flow of information between organizations and the public. LEARNING OBJECTIVES Give examples of communications tools used to develop effective public relations programs KEY… Public Relations Tools

Measuring Impact with Metrics Measuring performance based on previously established objectives is useful in determining the quality of advertising efforts. LEARNING OBJECTIVES Derive useful data metrics from advertising campaigns, and recognize the importance of establishing… Measuring Impact with data metrics from advertising campaigns

Creating Advertisements The advertising creative effort can be divided into two elements: the creative strategy and creative tactics. LEARNING OBJECTIVES Outline the process of how to create advertisements KEY TAKEAWAYS Key Points The creative strategy… Creating Advertisements

Media Types and Scheduling Marketers must choose the type of media that best suits their budget and message and then choose the best way to schedule their message. LEARNING OBJECTIVES Compare the types of media… types of media and types of scheduling used in advertising campaigns