Marketing Agency

Including Ethics in Strategic Planning Promoting Ethical Behavior through the Planning Process Building ethics into strategic planning is an important consideration for upper management when setting organizational processes and objectives. LEARNING OBJECTIVES Recognize and describe… Promoting Ethical Behavior through the Planning Process

Social Responsibility Audits Social responsibility audits are a process of evaluating a corporation’s social responsibility performance. LEARNING OBJECTIVES Apply the general concept of auditing to the larger framework of social responsibility within organizations KEY TAKEAWAYS… Social Responsibility Audits

Types of Social Responsibility: Philanthropy Philanthropic corporate social responsibility involves donating funds, goods, or services. LEARNING OBJECTIVES Describe philanthropy through the lens of corporate social responsibility KEY TAKEAWAYS Key Points Philanthropic corporate social responsibility involves… Types of Social Responsibility: Philanthropy

Introduction to Corporate Social Responsibility Corporate social responsibility is a company’s sense of obligation towards social and physical environments in which it operates. LEARNING OBJECTIVES Explain the purpose and types of corporate social responsibility KEY… Introduction to Corporate Social Responsibility

Types of Social Responsibility: Sustainability One type of corporate social responsibility focuses on three key dimensions of sustainability—environmental, social, and economic. LEARNING OBJECTIVES KEY TAKEAWAYS Key Points Sustainability generally refers to a company’s capacity to… Types of Social Responsibility: Sustainability

Corporate Social Responsibility The Financial Value of Social Responsibility CSR provides a financial return in the form of lower costs, higher revenue, and returns to investors. LEARNING OBJECTIVES Discuss the argument that the short-term costs… Corporate Social Responsibility

Ethics in Marketing Issues in Marketing A company must have ethical marketing policies to guide their pricing, advertising, research, and competitive strategies. LEARNING OBJECTIVES Identify the common ethical issues associated with products, pricing, promotion and… ethical marketing policies to guide

Defining Ethics Ethics are the set of moral principles that guide a person’s behavior. LEARNING OBJECTIVES Define ethics and how it applies to organizations KEY TAKEAWAYS Key Points Ethical behavior is based on written and unwritten codes… Define ethics and how it applies to organizations

Overview of Ethics Ethics Training Moral reasoning is the process in which an individual tries to determine what is right and what is wrong. LEARNING OBJECTIVES Explain the role of ethical moral reasoning in the… Overview of Ethics : role of ethical moral reasoning in the business environment

Marketing Research and Consumer-Created Content Researching Using Digital Media Digital media technologies are enabling researchers to use increasingly sophisticated tools to collect data via the Internet. LEARNING OBJECTIVES Discuss how digital media is used to… Marketing Research and Consumer-Created Content