Marketing Agency

Adaptation in Retail In previous sections we discussed the changing retail environment from a consumer and technology point of view.  Think about the shifts in the retail industry from the modern day department store to… Adaptation in Retail

Information Systems in Retail Information systems are the tools, hardware and software that help retailers achieve success in a dynamic environment. They serve several functions including planning, inventory control, managing budgets and sales goals, and… Information Systems in Retail

The Evolution of Retail What you’ll learn to do: Analyze the evolution of the retail industry Since its birth, modern retail  has significantly changed over time. It is hard to imagine many of the changes that… The Evolution of Retail

Challenges in Retailing In today’s economy retailers are facing a unique set of challenges. It is important to understand what they are as well as how today’s retailer is working to overcome these challenges. Inventory… Challenges in Retailing

Supply Chains Remember your favorite retailer we discussed at the beginning of this course.  Have you wondered how the product is made and just how it makes it to the sales floor? The answer to… Supply Chains

Retailing What you’ll learn to do: Describe retailing, the entities involved, and the impact of decisions on a retail business Retailing is important for business students to understand for two main reasons. First, almost all product channel structures… Retailing

 Introduction to Retailing When is the last time you went to your favorite retailer?  What store was it? Is it a clothing store, or is it a grocery store? Maybe you prefer to shop online.… Introduction to Retailing

Module 1: Introduction to Retailing introduction to retailing retailing supply chains challenges in retailing the evolution of retail information systems in retail adaptation in retail careers in retail why working retail is tough retail management… Retail Management

introduction to marketing the role of marketing within a firm customer wants and needs marketing decisions product placement promotion and price are four elements of the marketing mix siva solution incentive information value and access… Marketing communication Strategies and Planning

Nonprofit Marketing Unique Issues in Nonprofit Marketing Strategies Non-profits’ marketing strategies enable them to focus on maximizing revenues in order to reach their goals rather than for profits. LEARNING OBJECTIVES Explain how the marketing strategies… Nonprofit Marketing