Marketing Agency
Why It Matters: Retail Environmental Analysis Why evaluate different types of retail institutions? Think about your local grocery store or supermarket. You probably enter into the produce section or perhaps the deli or bakery departments.… Why It Matters: Retail Environmental Analysis
Putting It Together: Introduction to Retailing Do you remember identifying your favorite retailer on the first page? Hopefully you can now think about them in a different way or give you some insight as to… Putting It Together: Introduction to Retailing
The Retailing Concept Now that you have a better understanding of the retail marketing strategy and how the retail mix supports the strategy let’s round out our Introduction to Retailing by discussing the Retailing Concept. There… The Retailing Concept
The Retail Mix So how do we take our retail planning strategy and put it into an actionable plan? Part of the success of any retailer is taking that strategic plan and breaking it apart… The Retail Mix
Strategic Planning in Retail In most organizations, “strategic planning” is an annual process, typically covering just the year ahead. Occasionally, organizations may look at a practical plan which stretches three or more years ahead. To… Strategic Planning in Retail
Strategic Planning in Retail Management What you’ll learn to do: Explain the concept of strategic planning within the retail management decision process Even the best laid out plans can fail with the absence of a well… Strategic Planning in Retail Management
Skills of a Retail Manager Robert Katz identifies three critical skill sets for successful management professionals: technical skills, interpersonal (or human) skills, and conceptual skills. Successful managers must possess certain technical skills that assist them… Skills of a Retail Manager
Retail Management Requirements Middle-Management Roles and Functions As discussed earlier in this module many retail manager positions fall into the Middle-Management level. Middle-level managers can include general managers, branch managers, and department managers. They are… Retail Management Requirements
Why Working Retail Is Tough It is important to understand the key challenges retailers face as well as how today’s retailer is working to overcome these challenges. Inventory Levels and Assortment Adequate inventory levels are… Why Working Retail Is Tough
Careers in Retail What you’ll learn to do: Recognize career opportunities available in the retail businesses What opportunities do you believe you would be best suited for in retail? Review the roadmap below to decide… Careers in Retail