Marketing Agency
Comparison of Store, Catalog, and Internet Channels The most pronounced difference between store and non-store retail channels is the cost structure. Retail stores have comparatively higher costs than their non-store counter-parts because their costs include… Comparison of Store, Catalog, and Internet Retail Channels
Retailers and Non-store Channel Types Non-store retailing is the selling of goods and services outside the confines of a retail store, off the premises of fixed retail locations. This distribution channel can be divided into direct… Retailers and Non-store Channel Types
Non-Store Retail Channels What you’ll learn to do: Describe a wide variety of non-store retail channels It’s easy to confuse “retail” with the brick & mortar store experience. Or, if thinking of non-store retailing, extend “retail”… Non-Store Retail Channels
Key Differences Between Single Channel, Multi-Channel, and Omni-Channel Retailing Think again about your own shopping behavior. Perhaps you’re frequently in-store to see the products in-person. Maybe you shop on-line, visiting the store or brand’s websites?… Key Differences Between Single Channel, Multi-Channel, and Omni-Channel Retailing
Single Channel, Multi-Channel, and Omni-Channel Retailing Let’s imagine you’re planning to buy a new phone. How would you decide on the right one? Would you research online? Would you go to the manufacturers’ websites? What… development of Retailing channel strategies
Single Channel, Multi-Channel, and Omni-Channel Retailing What you’ll learn to do: Compare and contrast single channel, multi-channel, and omnichannel retailing Technology has enabled consumers to search and shop across channels very easily, blurring the differences between… Single Channel, Multi-Channel, and Omni-Channel Retailing
Multi-Channel Retailing In the previous module, you spent time learning about changes in the grocery industry over the past 20 years, reflected in the emergence of new distribution channels and non-traditional formats. While this has… Multi-Channel Retailing
Putting It Together: Retail Environment Analysis In the last 20 years, groceries have moved from the grocery store and supermarket to a whole host of other channels, where different retail formats are using food to… Putting It Together: Retail Environment Analysis
Competitive Analysis What you’ll learn to do: Evaluate the elements of a competitive analysis Competitive analysis is an integral part of developing an organization’s marketing strategy. It is done by identifying competitors, then evaluating their strategies… Competitive Analysis
Evolving Through Mergers, Diversification, and Downsizing Throughout the late 1990s, the retail food industry underwent a period of massive consolidation as retailers reacted to the emergence of new distribution channels and the sophisticated supply chain… Evolving Through Mergers, Diversification, and Downsizing