Marketing Agency
Short and Long-Run Objectives Earlier, you read that a firm might pursue any number of objectives for any number of reasons. Of course, we cautioned that objective setting is not just stating a goal, ambition… Short and Long-Run Objectives
Creating a Strategic Plan What you’ll learn to do: Describe step-by-step how retailers create a strategic plan Strategic planning helps retailers make decisions around growth opportunities, consumer targeting, and performance. Of course, these aren’t narrow topics.… step-by-step how retailers create a strategic plan
Decisions and Strategy As you read earlier, strategic planning is a formal process that evaluates the market and the factors that influence it, the needs of the consumer, the relative position of the competition, the firm’s… Decisions and Strategy : strategic planning is a formal process that evaluates the marke
Strategic planning is the formal process firms (should) undergo to develop a plan for how best to compete, understanding the market and the factors that influence it, the needs of the consumer, the relative position… importance of strategic planning to retailers
Strategic Planning in Retail What you’ll learn to do: Explain the importance of strategic planning to retailers Strategic planning is the formal process firms (should) undergo to develop a plan for how best to compete,… Strategic Planning in Retail
Why It Matters: Strategic Retail Planning and Management “You can’t be all things to all people.” -Michael Porter This is an absolute truth and particularly appropriate in business, where finite budgets force prioritization and focus.… Strategic Retail Planning and Management
Putting It Together: Identifying and Understanding Customer Behavior You started this module considering a customer faced with a multitude of options in the yogurt section, watching as they made their choice. And, you considered, what… Identifying and Understanding Customer Behavior
Predicting a Retail Strategy Mix Marketing strategy involves not just stating an objective, but also includes identifying the method for achieving it. For instance, grow sales by 12% by introducing a new line or improve… Predicting a Retail Strategy Mix
Differentiated, Mass, and Concentrated Marketing Strategies At its most basic level, a firm’s strategy begins with decisions around how it will compete in the marketplace. Will it compete with products that are differentiated from the… Differentiated, Mass, and Concentrated Marketing Strategies
Target Market Planning What you’ll learn to do: Examine retailer decisions based on target market planning We defined target markets earlier as the segment at which a firm will focus its marketing activity. In the following sections,… Retailer Decisions Based on Target Market planning