Marketing Agency
Trade-Area Analysis and Site Selection Your company is planning a second site for your upscale steakhouse. You have three options available to you. A large space in one of the largest indoor malls in the… Trade-Area Analysis and Site Selection
Strategic Retail Planning and Management Indeed, you can’t be all things to all people. As you’ve read, finite budgets force firms to prioritize and focus. Regardless of how well resourced or capable a firm is,… Strategic Retail Planning and Management
Retail Growth Opportunities Growth is an imperative in business. And, while it may be tempting to cynically question whether growth should be an objective in its own right, it’s important to understand that growth has… Retail Growth Opportunities
Building a Competitive Advantage Regardless of the industry, market or segment in which a firm competes, their over-arching goal is to create sustainable competitive advantage. Sustainable competitive advantage means that a firm has an edge… create sustainable competitive advantage
Strategic Planning Opportunities What you’ll learn to do: Examine possible opportunities that can arise from strategic planning Strategic planning helps firms identify how best to compete in-market, given the business environment, the firm’s own capabilities relative… Retail Strategic Planning Opportunities
Retail Audits Audits are reviews to assess how well store operations meet organizational standards, provide satisfactory shopping experiences, and implement and support priority initiatives. There are three types of audits you might encounter in retail:… Retail Audits
Tactical Decisions Earlier, we introduced the concept of tactical planning. Tactical plans are the short-term actions the firm takes to affect the controllable elements of the strategy. Thus, tactical decisions relate to how a strategy… Tactical Decisions
Key Variables in Planning Firms use strategic planning to develop comprehensive plans for how best to compete by taking a holistic view of the market and the factors that influence it. Decision-makers try to understand… Key Variables in retailers strategic Planning
Target Market Techniques Effective customer analysis includes work around how the firm will position itself as uniquely differentiated from others within the competitive set, so that it is best suited to meet the needs of… Target Market Techniques
Target Market Techniques Effective customer analysis includes work around how the firm will position itself as uniquely differentiated from others within the competitive set, so that it is best suited to meet the needs of… Target Market Techniques