Marketing Agency

Price Elasticity Elasticity is a classic economic principle that helps us understand how much a change in price will affect market behaviors. If we make a change in price, how will that impact the demand for the product?… Price Elasticity

Pricing Strategies Our discussion of retail pricing strategies has so far covered some important high-level concepts. We started with the basic principles of value and markup. We then explored some common methods of pricing a… Pricing Strategies

Pricing Objectives What you’ll learn to do: Explain how retailers determine pricing objectives We will examine the connection between retail pricing strategies and retailer’s business models/objectives in this section. In addition to thinking like retailers, we… Pricing Objectives

Pricing and the Retail Mix At the beginning of this module, we state that retail pricing strategy does not exist in a vacuum and is dependent and interrelated to other business factors. Retailers have used… Pricing and the Retail Mix

Retail Pricing Strategies As we stated earlier, there are a large number of retail pricing strategies and methods. We will discuss a number of them in this section. One major common denominator that runs through… Retail Pricing Strategies

Pricing in Retail What you’ll learn to do: Identify how pricing fits into the goals of a retail establishment We will take our candy store scenario a little further in this section as we learn about… Pricing in Retail

 Retail Pricing and Sales Strategies The term “pricing” is one of the four “P’s” we learn in classic product marketing. In the marketing world, product, promotion, placement, and pricing are the four categories that must… Retail Pricing and Sales Strategies

Putting It Together: Merchandise Management In this section, we have delved into the nuts and bolts of retail merchandise management- a topic at the very heart of the retail business. We started with a discussion… Putting It Together: Merchandise Management

Buying Merchandise What you’ll learn to do: Outline the considerations taken by retailers when buying merchandise In an earlier section, we discussed in general terms how buyers help create their seasonal plans and make their purchase… Outline the considerations taken by retailers when buying merchandise

Ethical and Social Responsibilities Ethical and Social responsibility is the idea that businesses should balance profit-making activities with activities that benefit society. It involves developing businesses with a positive relationship to the society in which… Ethical and Social Responsibilities