Marketing Agency
Rewarding Shopping Experiences What you’ll learn to do: Illustrate how the store environment can create a rewarding shopping experience A store layout determines how your merchandise will be displayed and how your shoppers will move through… Rewarding Shopping Experiences
Product Layout An excellent cut of bacon and some fresh eggs off the farm . . . each of those is an example of good grocery store merchandise. Displaying some of that bacon near the eggs in… Product Layout
Store Layout Designs Each store layout has its pros and cons, and each layout provides a retailer with some ways to influence traffic flow. Here we’ll look at a couple of different layouts, what the… Store Layout Designs
Store Layout What you’ll learn to do: Explain the value of a thoughtful store layout A retailer measures so many things: the average ticket sale for each customer that comes through, the sales per square foot… Store Layout
Design and Costs If a store layout can drive sales, it can also help you control your costs. Let’s take a look at a couple of examples. Angular Layout An angular layout can help you… Store Layout Design and Costs
Design and Sales IKEA: A Case Study in Leveraging Store Layout to Impact Sales We mentioned in the last section that the forced path layout is not the most logical or pleasant shopping experience for… Design and Sales : Case Study in Leveraging Store Layout to Impact Sales
Store Design What you’ll learn to do: Identify the key objectives of good store design As a store owner, it would be great if you could be standing at the door every time a customer enters.… Store Design: Identify the key objectives of good store design
Retail Image: Layout and Visual Merchandising Visual merchandising is the way a retail store speaks to its shopper. It may not be the only way, but it’s a very important way. Visual merchandising engages the… Retail Image: Layout and Visual Merchandising
Putting It Together: Retail Pricing and Sales Strategies In this module we have covered a significant number of concepts that drive retailer’s pricing decisions. We started with a set of tactical pricing techniques that included… Putting It Together: Retail Pricing and Sales Strategies
History of Odd Pricing One of the latest pricing strategies used by retailers is based on the concept of KVCs and KVIs. Key Value Categories and Key Value Items are a holistic method of pricing… History of Odd Pricing