Marketing Agency

Putting It Together: Integrated Marketing Communications and Promotions The emergence of digital technology, social media and mobile devices has led to significant changes in how consumers shop for and engage with brands—the emergence of an… Putting It Together: Integrated Marketing Communications and Promotions

What you’ll learn to do: Evaluate the key elements of the integrated marketing communications mix As we begin the next section, it’s important to keep in mind that the limits of marketing and advertising budgets combined… key elements of the integrated marketing communications mix

Social Media and Retail Social Media can be a powerful element of the IMC Mix for three (3) important reasons: Consumers opt-in to engage with the firm, its brand or products The firm, its brand… Social Media and Retail

Online Media and Retail It’s likely very easy to conflate on-line activity with e-commerce, thinking only of the web as a place to transact, not necessarily as a channel through which marketers advertise and promote.… Online Media and Retail

Direct Marketing in Retail In the section on Traditional and New Media, a distinction was made between types of media. New Media referred to channels that allow for nuance or hyper-targeting. It can be interactive and comparatively decentralized,… Direct Marketing in Retail

Sales Promotions in Retail The variety of sales promotions in retail is limited by only the creativity of the marketer. That’s to say, if you can imagine a way to convey value to the consumer,… Sales Promotions in Retail

The Integrated Marketing Communications Mix What you’ll learn to do: Evaluate the key elements of the integrated marketing communications mix As we begin the next section, it’s important to keep in mind that the limits of… Integrated Marketing Communications Mix

 Explain how retailers build a brand image and increase customer loyalty by using communication programs Marketing and promotion help facilitate exchange by providing information and context to consumers to help them understand how specific good… how retailers build a brand image and increase customer loyalty by using imc programs

Marketing Communication Program (SMART) As you consider your advertising and promotion plan, it’s important to keep three (3) things in-mind: How can we maximize coverage, given budgets? What channels will be the most effective? How… Marketing Communication Program (SMART)

Communication Programs What you’ll learn to do: Explain how retailers build a brand image and increase customer loyalty by using communication programs Marketing and promotion help facilitate exchange by providing information and context to consumers to… Communication Programs