Marketing Agency

Marketing Defined LEARNING OBJECTIVES Explain how the marketplace addresses customer wants and needs by creating opportunities for the exchange of products, services, and experiences Describe… Read More »Marketing Defined

Introduction to Marketing What you’ll learn to do: define marketing Marketing is more than just banner ads, television commercials, and people standing on roadsides dressed… Read More »Introduction to Marketing

Why It Matters: What Is Marketing? Why learn about marketing? When you hear the term “marketing,” what comes to mind? Based on what you know… Read More »Why learn about marketing?

1: What Is Marketing? 2: Marketing Function 3: Segmentation and Targeting 4: Marketing Strategy 5: Ethics and Social Responsibility 6: Marketing Information and Research 7:… Read More »Principles of Marketing

Gap 5: Actual Performance vs. Perceived Service Gap Gap between expected service and experienced service: This gap arises when the consumer misinterprets the service quality.… Read More »Gap 5: Actual Performance vs. Perceived Service Gap

Gap 4: Service Delivery vs. External Communications Gap between service delivery and external communication: Consumer expectations are highly influenced by statements made by company representatives… Read More »Gap 4: Service Delivery vs. External Communications

Gap 3: Quality Specifications vs. Service Delivery Gap between service quality specification and service delivery: This gap may arise in situations pertaining to the service… Read More »Gap 3: Quality Specifications vs. Service Delivery

Gap 2: Management Perception vs. Quality Specifications Gap between management perception and service quality specification: This is when the management or service provider might correctly… Read More »Gap 2: Management Perception vs. Quality Specifications

The Gap Model of Service Quality What you’ll learn to do: Discuss the gap model of service quality In the London Underground, “Mind the Gap” signage… Read More »The Gap Model of Service Quality

The Customer Evaluation Process What you’ll learn to do: explain the key components of the customer evaluation process Customers are constantly deciding what to buy… Read More »the key components of the customer evaluation process