Marketing Agency

Why It Matters: Marketing Function Why learn about the marketing function? It’s springtime. You’ve just graduated from college, and the Instagram photos of you wearing your… Read More »Marketing Function

Putting It Together: What Is Marketing? Marketing is a powerful tool that serves a variety of functions for organizations, individuals, and society. Let’s take a… Read More »Putting It Together: What Is Marketing?

The Value of Marketing LEARNING OBJECTIVES Explain the benefits consumers derive from marketing activity Explain the benefits companies and organizations derive from marketing activity Explain… Read More »The Value of Marketing

how marketing creates value for the consumer, the company, and society For some people, marketing has a reputation as being fluffy, superficial, and light. Certainly… Read More »how marketing creates value for the consumer, the company, and society

How Organizations Use Marketing LEARNING OBJECTIVES Explain the difference between a customer and a consumer Define different types of organizations including B2C, B2B, and nonprofit… Read More »How Organizations Use Marketing

Introduction to the Way Organizations Use Marketing What you’ll learn to do: describe how different types of organizations, such as nonprofits, consumer product (B2C) firms,… Read More »how different types of organizations, such as nonprofits, consumer product (B2C) firms, and business-to-business (B2B) organizations, use marketing

Introduction to Marketing and Customer Relationships What you’ll learn to do: describe the role of marketing in building and managing customer relationships The marketing concept provides… Read More »Marketing and Customer Relationships

Introduction to the Marketing Concept What you’ll learn to do: demonstrate a clear understanding of the marketing concept You’re probably very skilled at recognizing the signs of… Read More »Introduction to the Marketing Concept

Introduction to Marketing in Action What you’ll learn to do: identify evidence of marketing in everyday life In this section, you’ll get a chance to explore… Read More »Introduction to Marketing in Action

Marketing Creates Value for Customers According to the influential economist and Harvard Business School professor Theodore Levitt, the purpose of all business is to “find… Read More »Marketing Creates Value for Customers