Marketing Agency

Why It Matters: Marketing Function Why learn about the marketing function? It’s springtime. You’ve just graduated from college, and the Instagram photos of you wearing your cap, gown, and huge smile are still fresh. But your… Marketing Function

Putting It Together: What Is Marketing? Marketing is a powerful tool that serves a variety of functions for organizations, individuals, and society. Let’s take a moment to revisit some notable examples of marketing activity from earlier… Putting It Together: What Is Marketing?

The Value of Marketing LEARNING OBJECTIVES Explain the benefits consumers derive from marketing activity Explain the benefits companies and organizations derive from marketing activity Explain the benefits society derives from marketing activity Describe how an… The Value of Marketing

how marketing creates value for the consumer, the company, and society For some people, marketing has a reputation as being fluffy, superficial, and light. Certainly a lot of marketing activities have earned that reputation over… how marketing creates value for the consumer, the company, and society

How Organizations Use Marketing LEARNING OBJECTIVES Explain the difference between a customer and a consumer Define different types of organizations including B2C, B2B, and nonprofit organizations Provide examples of how each type of organization uses… How Organizations Use Marketing

Introduction to the Way Organizations Use Marketing What you’ll learn to do: describe how different types of organizations, such as nonprofits, consumer product (B2C) firms, and business-to-business (B2B) organizations, use marketing Although marketing activities come… how different types of organizations, such as nonprofits, consumer product (B2C) firms, and business-to-business (B2B) organizations, use marketing

Introduction to Marketing and Customer Relationships What you’ll learn to do: describe the role of marketing in building and managing customer relationships The marketing concept provides exactly the right mindset for what we ultimately want to… Marketing and Customer Relationships

Introduction to the Marketing Concept What you’ll learn to do: demonstrate a clear understanding of the marketing concept You’re probably very skilled at recognizing the signs of marketing. We’ve all had the experience of being on the… Introduction to the Marketing Concept

Introduction to Marketing in Action What you’ll learn to do: identify evidence of marketing in everyday life In this section, you’ll get a chance to explore the concept of marketing further and see how it’s at work in… Introduction to Marketing in Action

Marketing Creates Value for Customers According to the influential economist and Harvard Business School professor Theodore Levitt, the purpose of all business is to “find and keep customers.” Marketing is instrumental to helping businesses achieve… Marketing Creates Value for Customers