Marketing Agency

What you’ll be able to do: describe the marketing mix The value proposition explains why a consumer should buy a product or use a service and how the product or service will add more value, or… Reaching Customers through the Marketing Mix

Value Proposition Examples LEARNING OBJECTIVE Evaluate examples of value propositions The Value Proposition in Action Let’s take a look at some real examples and evaluate them. Are they clear, compelling, and differentiating? Keep in mind that… Value Proposition Examples

Introduction to the Evaluation of Value Propositions What you’ll learn to do: evaluate examples of value propositions If you were asked to evaluate the solution to an easy math problem, such as 24 + 17 = 45, you could definitely… Introduction to the Evaluation of Value Propositions

Communicating the Value Proposition LEARNING OBJECTIVE Define and communicate an organization’s value proposition in a competitive marketplace What Is a Value Proposition? We have discussed the complexity of understanding customer perceptions of value. As the company… Communicating the Value Proposition

Introduction to the Value Proposition What you’ll be able to do: define and communicate an organization’s value proposition in a competitive marketplace Once you know your target market, you must have a compelling way to communicate… define and communicate an organization’s value proposition in a competitive marketplace

Value for the Customer LEARNING OBJECTIVE Define and communicate an organization’s value proposition in a competitive marketplace What Is Value? Earlier in this module we discussed that marketing exists to help organizations understand, reach, and… Value for the Customer

Defining Your Target Market LEARNING OBJECTIVE Briefly explain the concepts of segmentation and targeting Whom Are You Trying to Reach? Suppose you are selling automotive detailing products. Is your target “anyone with money to pay for… Your Target Market : Whom Are You Trying to Reach?

Introduction to Segmentation and Targeting What you’ll learn to do: briefly explain the concepts of segmentation and targeting We have established that the customer is at the center of marketing and arguably of business, as… Introduction to Segmentation and Targeting

Focus on Customers: The “Marketing Orientation” The purpose of marketing is to gain a balance between creating more value for customers against making profits for the organization. To achieve this, many firms have adopted a… Focus on Customers: The “Marketing Orientation”

Introduction to the Importance of Customers What you’ll learn to do: explain why the customer is the cornerstone of marketing As we dive into the mechanics of marketing, we begin by locking our focus on… why the customer is the cornerstone of marketing