Marketing Agency

Why Customers Matter LEARNING OBJECTIVE Explain why the customer is the cornerstone of marketing Who Are Customers, and Why Do They Matter? Marketing exists to… Read More »Why Customers Matter

Introduction to the Purpose of Segmentation and Targeting What you’ll learn to do: explain the purpose of segmentation and targeting in marketing Segmentation and targeting… Read More »purpose of segmentation and targeting in marketing

Why It Matters: Segmentation and Targeting Why learn about segmentation and targeting? Suppose you have just accepted a product marketing job with a technology company… Read More »Why It Matters: Segmentation and Targeting

Putting It Together: Marketing Function The Four Ps of Marketing Yourself Now that you have a deeper understanding of the marketing function, let’s return to where we… Read More »Putting It Together: Marketing Function

Simulation: Ice Cream Magnate Try It Now that you’ve learned about the marketing mix and how it works, it’s time to give it a try… Read More »Simulation: Ice Cream Magnate

The Role of the Marketing Plan LEARNING OBJECTIVES Explain the role of a marketing plan as a guiding document for marketing activities The Marketing Plan… Read More »The Role of the Marketing Plan

Introduction to the Role of the Marketing Plan What you’ll learn to do: explain the role of a marketing plan as a guiding document for… Read More »role of a marketing plan as a guiding document for marketing activities

Case Study: Chobani LEARNING OBJECTIVES Explain how organizations use the marketing mix to market to their target customers In 2005, Turkish immigrant Hamdi Ulukaya bought… Read More »Case Study: Chobani – use the marketing mix to market to their target customers

Introduction to Using the Marketing Mix What you’ll learn to do: explain how organizations use the marketing mix to market to their target customers Now… Read More »how organizations use the marketing mix to market to their target customers

Components of the Marketing Mix LEARNING OBJECTIVES Describe the marketing mix Product In the marketing mix, the term “product” means the solution that the customer wants… Read More »Components of the Marketing Mix