Marketing Agency

Why Customers Matter LEARNING OBJECTIVE Explain why the customer is the cornerstone of marketing Who Are Customers, and Why Do They Matter? Marketing exists to help organizations understand, reach, and deliver value to their customers. For this… Why Customers Matter

Introduction to the Purpose of Segmentation and Targeting What you’ll learn to do: explain the purpose of segmentation and targeting in marketing Segmentation and targeting are essential building blocks of marketing because they help marketers answer… purpose of segmentation and targeting in marketing

Why It Matters: Segmentation and Targeting Why learn about segmentation and targeting? Suppose you have just accepted a product marketing job with a technology company called Chumber. You’re excited about the company and the team you’ll… Why It Matters: Segmentation and Targeting

Putting It Together: Marketing Function The Four Ps of Marketing Yourself Now that you have a deeper understanding of the marketing function, let’s return to where we began in this module: marketing yourself as a new college graduate… Putting It Together: Marketing Function

Simulation: Ice Cream Magnate Try It Now that you’ve learned about the marketing mix and how it works, it’s time to give it a try yourself. The simulation below gives you a chance to take… Simulation: Ice Cream Magnate

The Role of the Marketing Plan LEARNING OBJECTIVES Explain the role of a marketing plan as a guiding document for marketing activities The Marketing Plan Effective marketing requires a plan—specifically, a marketing plan. Although customers… The Role of the Marketing Plan

Introduction to the Role of the Marketing Plan What you’ll learn to do: explain the role of a marketing plan as a guiding document for marketing activities How do organizations use the marketing mix to… role of a marketing plan as a guiding document for marketing activities

Case Study: Chobani LEARNING OBJECTIVES Explain how organizations use the marketing mix to market to their target customers In 2005, Turkish immigrant Hamdi Ulukaya bought a yogurt plant from Kraft Foods in Johnston, New York.… Case Study: Chobani – use the marketing mix to market to their target customers

Introduction to Using the Marketing Mix What you’ll learn to do: explain how organizations use the marketing mix to market to their target customers Now that we know what tools are available to create value, how… how organizations use the marketing mix to market to their target customers

Components of the Marketing Mix LEARNING OBJECTIVES Describe the marketing mix Product In the marketing mix, the term “product” means the solution that the customer wants and needs. In this context, we focus on the solution rather… Components of the Marketing Mix