Marketing Agency

Market Penetration Example LEARNING OBJECTIVES Give some examples of corporate strategies Under Armour Under Armour promotes its products through sponsorship agreements with celebrity athletes, professional teams, and college athletic teams. Market penetration: focus on current products and… Market Penetration Example

Introduction to Examples of Corporate Strategies What you’ll learn to do: give some examples of corporate strategies It can be challenging to get a handle on an abstract concept like “corporate strategy” unless you can see what it… Introduction to Examples of Corporate Strategies

Strategic Opportunity Matrix LEARNING OBJECTIVES Explain how businesses use the strategic growth matrix to inform growth strategies The last strategic framework that we will consider is the strategic opportunity matrix (sometimes called the Ansoff matrix,… how businesses use the strategic growth matrix to inform growth strategies

BCG Matrix LEARNING OBJECTIVES Explain how businesses use the Boston Consulting Group matrix to inform growth strategies Purpose When a company has many different products or even many different lines of business, strategy becomes more… Boston Consulting Group matrix to inform growth strategies

SWOT Analysis LEARNING OBJECTIVES Conduct a SWOT analysis and describe how it informs the organization’s marketing strategy A situation analysis is often referred to by the acronym SWOT, which stands for strengths, weaknesses, opportunities, and threats. Essentially, a SWOT analysis… SWOT analysis and describe how it informs the organization’s marketing strategy

Introduction to Strategic Planning Tools What you’ll learn to do: show how common analytic tools are used to inform the organization’s strategy When a company is developing its strategy, it is faced with a vast array of considerations and… Introduction to Strategic Planning Tools

Evaluating Marketing Results LEARNING OBJECTIVES Discuss the role of budget, implementation, and evaluation in the marketing strategy No marketing program is planned and implemented perfectly. Marketing managers will tell you that they experience many surprises… Evaluating Marketing Results

Implementation and Budget LEARNING OBJECTIVES Discuss the role of budget, implementation, and evaluation in the marketing strategy Implementation Even a well-designed marketing program that has been through a thorough evaluation of alternatives will fail if… Implementation and Budget :role of budget, implementation, and evaluation in the marketing strategy

Optimizing the Marketing Mix LEARNING OBJECTIVES Describe how a marketing strategy optimizes the marketing mix With a clear understanding of the corporate objectives, marketers must decide which strategies and tactics will best align with and support them.… Optimizing the Marketing Mix

Creating the Marketing Strategy LEARNING OBJECTIVES Identify the inputs to the marketing strategy Inputs That Inform Marketing Strategy To a great extent, developing the marketing strategy follows the same sequence of activities used to define the corporate… Creating the Marketing Strategy