Marketing Agency

Market Penetration Example LEARNING OBJECTIVES Give some examples of corporate strategies Under Armour Under Armour promotes its products through sponsorship agreements with celebrity athletes, professional teams,… Read More »Market Penetration Example

Introduction to Examples of Corporate Strategies What you’ll learn to do: give some examples of corporate strategies It can be challenging to get a handle on an… Read More »Introduction to Examples of Corporate Strategies

Strategic Opportunity Matrix LEARNING OBJECTIVES Explain how businesses use the strategic growth matrix to inform growth strategies The last strategic framework that we will consider… Read More »how businesses use the strategic growth matrix to inform growth strategies

BCG Matrix LEARNING OBJECTIVES Explain how businesses use the Boston Consulting Group matrix to inform growth strategies Purpose When a company has many different products… Read More »Boston Consulting Group matrix to inform growth strategies

SWOT Analysis LEARNING OBJECTIVES Conduct a SWOT analysis and describe how it informs the organization’s marketing strategy A situation analysis is often referred to by… Read More »SWOT analysis and describe how it informs the organization’s marketing strategy

Introduction to Strategic Planning Tools What you’ll learn to do: show how common analytic tools are used to inform the organization’s strategy When a company is developing… Read More »Introduction to Strategic Planning Tools

Evaluating Marketing Results LEARNING OBJECTIVES Discuss the role of budget, implementation, and evaluation in the marketing strategy No marketing program is planned and implemented perfectly.… Read More »Evaluating Marketing Results

Implementation and Budget LEARNING OBJECTIVES Discuss the role of budget, implementation, and evaluation in the marketing strategy Implementation Even a well-designed marketing program that has… Read More »Implementation and Budget :role of budget, implementation, and evaluation in the marketing strategy

Optimizing the Marketing Mix LEARNING OBJECTIVES Describe how a marketing strategy optimizes the marketing mix With a clear understanding of the corporate objectives, marketers must… Read More »Optimizing the Marketing Mix

Creating the Marketing Strategy LEARNING OBJECTIVES Identify the inputs to the marketing strategy Inputs That Inform Marketing Strategy To a great extent, developing the marketing… Read More »Creating the Marketing Strategy