Marketing Agency
Introduction to Social Responsibility Marketing Impact What you’ll learn to do: explain how demonstrating corporate social responsibility can impact marketing We have reviewed many ethical… Read More »Introduction to Social Responsibility Marketing Impact
Ethics for Marketing Employees LEARNING OBJECTIVES Describe how companies manage ethical behavior of marketing employees If you are hired to work in marketing at a typical… Read More »Ethics for Marketing Employees
Executive Role in Ethics LEARNING OBJECTIVES Identify the unique ethical considerations and roles for company executives Consider the following observation by the ECI on the results… Read More »Executive Role in Ethics
Introduction to Ensuring Ethical Marketing and Sales What you’ll learn to do: describe measures companies take to encourage ethical behavior Ethical issues arise at both… Read More »Introduction to Ensuring Ethical Marketing and Sales
Gifts and Bribes LEARNING OBJECTIVES Describe the risks associated with customer gifts and bribes Gift giving in business is commonplace and contentious at the same time.… Read More »Gifts and Bribes
The Challenge of Monitoring Ethics in B2B Marketing Imagine that Banana Republic, the retail clothing store, wants to launch a new promotion with a significant… Read More »The Challenge of Monitoring Ethics in B2B Marketing
Ethics in B2B Marketing LEARNING OBJECTIVES Explain how B2B marketing creates unique ethical risks and challenges You will recall that business-to-business (B2B) marketing differs from… Read More »Ethics in B2B Marketing
Product Liability LEARNING OBJECTIVES Explain product liability and its impact on marketing Introduction Product liability is the legal liability a manufacturer or trader incurs for producing… Read More »Product Liability
Corporate Social Responsibility LEARNING OBJECTIVES Explain the role of social responsibility in marketing So far we have focused on ethical dilemmas in terms of risk.… Read More »Corporate Social Responsibility
New Challenges in Marketing Ethics LEARNING OBJECTIVES Identify ethical issues introduced through new marketing channels New marketing channels create opportunities for new tactics, but sometimes… Read More »New Challenges in Marketing Ethics