Marketing Agency

Introduction to Social Responsibility Marketing Impact What you’ll learn to do: explain how demonstrating corporate social responsibility can impact marketing We have reviewed many ethical challenges and potential traps for marketers. How can a marketer… Introduction to Social Responsibility Marketing Impact

Ethics for Marketing Employees LEARNING OBJECTIVES Describe how companies manage ethical behavior of marketing employees If you are hired to work in marketing at a typical company, there will likely be clear ethical standards defined in… Ethics for Marketing Employees

Executive Role in Ethics LEARNING OBJECTIVES Identify the unique ethical considerations and roles for company executives Consider the following observation by the ECI on the results of the National Business Ethics survey: Managers–those expected to act as… Executive Role in Ethics

Introduction to Ensuring Ethical Marketing and Sales What you’ll learn to do: describe measures companies take to encourage ethical behavior Ethical issues arise at both an organizational level and an individual level. A single individual… Introduction to Ensuring Ethical Marketing and Sales

Gifts and Bribes LEARNING OBJECTIVES Describe the risks associated with customer gifts and bribes Gift giving in business is commonplace and contentious at the same time. Business gifts are usually seen as an advertising, sales-promotion, and… Gifts and Bribes

The Challenge of Monitoring Ethics in B2B Marketing Imagine that Banana Republic, the retail clothing store, wants to launch a new promotion with a significant price discount. Banana Republic sells to consumers, which makes it… The Challenge of Monitoring Ethics in B2B Marketing

Ethics in B2B Marketing LEARNING OBJECTIVES Explain how B2B marketing creates unique ethical risks and challenges You will recall that business-to-business (B2B) marketing differs from business-to-consumer (B2C) marketing in key ways. B2B marketers sell to… Ethics in B2B Marketing

Product Liability LEARNING OBJECTIVES Explain product liability and its impact on marketing Introduction Product liability is the legal liability a manufacturer or trader incurs for producing or selling a faulty product. There is not a single… Product Liability

Corporate Social Responsibility LEARNING OBJECTIVES Explain the role of social responsibility in marketing So far we have focused on ethical dilemmas in terms of risk. If a company acts unethically, it risks damaging its reputation… Corporate Social Responsibility

New Challenges in Marketing Ethics LEARNING OBJECTIVES Identify ethical issues introduced through new marketing channels New marketing channels create opportunities for new tactics, but sometimes these developments bring new ethical challenges. Eventually society may establish what… New Challenges in Marketing Ethics