Marketing Agency
Competitive Intelligence Competitive intelligence is marketing information that helps marketers and other members of an organization better understand their competitors and competitive market dynamics. Common… Read More »Competitive Intelligence
Types of Marketing Information LEARNING OBJECTIVES Explain the types of insights provided by each type of marketing information Describe how organizations manage marketing information Illuminating… Read More »Types of Marketing Information
Introduction to Types of Marketing Information What you’ll learn to do: describe key types of marketing information including internal data, competitive intelligence, and marketing research Marketing… Read More »Introduction to Types of Marketing Information
Case Study: Juicy Fruit Gum LEARNING OBJECTIVES Explain why organizations use marketing information to provide customer insights Discovering Why They Chew Back in the nineties,… Read More »Case Study: Juicy Fruit Gum
The Importance of Marketing Information and Research LEARNING OBJECTIVES Define marketing information Explain why organizations use marketing information to provide customer insights Fresh Customer Insights… Read More »The Importance of Marketing Information and Research
Introduction to Importance of Marketing Information What you’ll learn to do: explain the role of marketing information in helping organizations understand and reach customers Marketers are fortunate… Read More »Introduction to Importance of Marketing Information
Why It Matters: Marketing Information and Research Why learn about marketing information and research? Your uncle Dan owns an independent bookstore called Bookends in Seattle, Washington. You… Read More »Why It Matters: Marketing Information and Research
Putting It Together: Ethics and Social Responsibility In this module we’ve covered a range of different corporate ethical challenges, legal requirements, and opportunities to contribute… Read More »Putting It Together: Ethics and Social Responsibility
Social Responsibility Initiatives LEARNING OBJECTIVES Identify examples of social responsibility that create value for customers Explain the impact of social responsibility on marketing results The… Read More »Social Responsibility Initiatives
Social Responsibility in the Marketing Strategy LEARNING OBJECTIVES Identify examples of social responsibility that create value for customers Explain the impact of social responsibility on… Read More »Social Responsibility in the Marketing Strategy