Marketing Agency

Qualitative Research Methods Typical qualitative methods include behavioral observation, in-depth interviews, focus groups, and social listening. Each of these methods is described below. Focus Groups Focus… Read More »Qualitative Research Methods : Focus Groups

Qualitative Research Methods Typical qualitative methods include behavioral observation, in-depth interviews, focus groups, and social listening. Each of these methods is described below. In-Depth Interviews In-depth… Read More »Qualitative Research Methods : In-Depth Interviews

Qualitative Research Methods Typical qualitative methods include behavioral observation, in-depth interviews, focus groups, and social listening. Each of these methods is described below. Observation Observation may… Read More »Qualitative Research Methods : Observation

Choosing the Right Primary Research Method When secondary research doesn’t provide all the answers, marketers often turn to primary research, which involves data collection that’s… Read More »Choosing the Right Primary Research Method

Primary Marketing Research Methods LEARNING OBJECTIVES Describe primary research methods and the types of information they yield Explain the pros and cons of in-person, telephone, and… Read More »Primary Marketing Research Methods

Secondary Marketing Research LEARNING OBJECTIVES Describe secondary market research and the types of insights it produces Tapping Existing Sources of Information Before diving into primary… Read More »Secondary Marketing Research

Introduction to Marketing Research Techniques What you’ll learn to do: recognize alternative techniques for conducting marketing research, including primary and secondary research methods The five-step… Read More »Introduction to Marketing Research Techniques

The Marketing Research Process LEARNING OBJECTIVES Identify the steps of conducting a marketing research project A Standard Approach to Research Inquiries Marketing research is a… Read More »The Marketing Research Process

Introduction to the Marketing Research Process What you’ll learn to do: outline a standard process for using marketing information and research to address an organization’s strategic… Read More »Introduction to the Marketing Research Process

Marketing Research Marketing research is a systematic process for identifying marketing opportunities and solving marketing problems, using customer insights derived from the collection and analysis… Read More »Marketing Research