Marketing Agency
The “Black Box” of Consumer Behavior LEARNING OBJECTIVES Describe theories of consumer decision-making The relationship between the customer (also called the buyer) and the provider (the seller) forms through… Read More »The “Black Box” of Consumer Behavior
Introduction to Buying Process Stages What you’ll learn to do: describe the stages of the buying process Take a moment to think about the last… Read More »Buying Process Stages
Why It Matters: Consumer Behavior Why learn about consumer behavior? Please welcome a new arrival At 1:26 a.m. this morning, in Houston’s Memorial Hermann Hospital, a… Read More »Why It Matters: Consumer Behavior
Putting It Together: Marketing Information and Research Back to Bookends Let’s pay Uncle Dan and his bookstore another visit, now that you’re a little further… Read More »Putting It Together: Marketing Information and Research
Introduction to Using Marketing Information What you’ll learn to do: use marketing information to inform the marketing strategy After you work through the process of identifying… Read More »use marketing information to inform the marketing strategy
Using Marketing Information LEARNING OBJECTIVES Explain and provide examples of how marketers can use marketing information to improve the marketing mix Translating Marketing Information into… Read More »Using Marketing Information
Customer Relationship Management Systems LEARNING OBJECTIVES Define CRM systems and explain their purpose Describe the types of marketing information CRM systems can capture and why it… Read More »Customer Relationship Management Systems
Introduction to Customer Relationship Management (CRM) Systems What you’ll learn to do: explain how customer relationship management (CRM) systems can help organizations manage and gain… Read More »Introduction to Customer Relationship Management (CRM) Systems
Introduction to Marketing Data Sources What you’ll learn to do: identify major sources of available marketing data Marketing information and research are powerful tools to… Read More »Introduction to Marketing Data Sources
Quantitative Research Methods The most common quantitative marketing research methods are surveys and experimental research. Each is explained below. Survey Research Survey research is a… Read More »Quantitative Research Methods