Marketing Agency

Introduction to Elements of Brand What you’ll learn to do: describe the elements of brand and how brands add value to an organization’s products and services… Read More »the elements of brand and how brands add value to an organization’s products and services

Why It Matters: Branding Why learn about branding? Pop Quiz! Instructions: Grab a piece of paper and jot down answers to the following questions: What is your… Read More »Why It Matters: Branding

Putting It Together: Positioning Positioning Your Way Out of Obscurity Let’s get back to the challenge that started this module: how to position and differentiate… Read More »Putting It Together: Positioning

Introduction to Implementing a Positioning Strategy What you’ll learn to do: describe the process of implementing a positioning strategy With your new positioning strategy and a… Read More »Introduction to Implementing a Positioning Strategy

Repositioning LEARNING OBJECTIVES Explain repositioning and the associated risks and complexities of repositioning a product or service When It’s Time to Change Direction After they are… Read More »Repositioning

Introduction to Repositioning What you’ll learn to do: explain repositioning and the associated risks and complexities of repositioning a product or service Positioning is a… Read More »Introduction to Repositioning

Introduction to Developing Positioning Statements What you’ll learn to do: develop and evaluate positioning statements based on defined criteria After marketers work through the process of… Read More »Developing Positioning Statements

The Positioning Process LEARNING OBJECTIVES Explain the concept of competitive advantage and how it relates to positioning strategy Differentiate between product features and benefits Explain… Read More »The Positioning Process

Introduction to the Positioning Process What you’ll learn to do: explain the process of selecting a positioning and differentiation strategy Positioning and differentiation are powerful tools… Read More »the process of selecting a positioning and differentiation strategy

Introduction to Defining Positioning and Differentiation What you’ll learn to do: define product positioning and differentiation, and explain why they are important to marketing a product… Read More »Introduction to Defining Positioning and Differentiation