Marketing Agency

Measuring Brand Equity Brand equity is strategically important but also difficult to measure (or “quantify”). As a result, many experts have developed tools or metrics… Read More »Measuring Brand Equity

Brand Equity LEARNING OBJECTIVES Explain the concept of brand equity Discuss why and how marketers measure brand equity In marketing, brand equity refers to the… Read More »Brand Equity

Brand Equity LEARNING OBJECTIVES Explain the concept of brand equity Discuss why and how marketers measure brand equity In marketing, brand equity refers to the… Read More »why and how marketers measure brand equity

Introduction to Brand Equity What you’ll learn to do: define brand equity and its role in measuring brand strength When most people see the Nike… Read More »brand equity and its role in measuring brand strength

Types of Brands LEARNING OBJECTIVES Describe different types of brands There Are Many Types of Brands Many kinds of things can become brands. Different types of… Read More »different types of brands

Brands Create Value Brands create value for consumers and organizations in a variety of ways. Benefits of Branding for the Consumer The Dunkin’ Donuts logo,… Read More »Brands create value for consumers and organizations in a variety of ways

Brands Create an Experience Effective branding encompasses everything that shapes the perception of a company or product in the minds of customers. Names, logos, brand… Read More »Brands Create an Experience

Brands Create Market Perceptions A successful brand is much more than just a name or logo. As suggested in one of the definitions above, brand… Read More »Brands Create Market Perceptions

History of Branding The word “brand” is derived from the Old Norse brand meaning “to burn,” which refers to the practice of producers burning their mark (or… Read More »History of Branding

What Is a Brand? As we start our exploration of brand and its role in marketing, take a few minutes to watch the following video… Read More »What Is a Brand?