Marketing Agency

Creating the Perfect Package Bigelow Tea Rebrand Tea Gift Set by Brielle Wilson. 2015 A’Design Award Winner for packaging design. Source: https://competition.adesignaward.com/design.php?ID=36627 Product packaging is an underappreciated hero in the marketing world. Packaging is supremely functional:… Creating the Perfect Package

Packaging LEARNING OBJECTIVES Discuss the role of packaging in the brand-building process Creating the Perfect Package Bigelow Tea Rebrand Tea Gift Set by Brielle Wilson. 2015 A’Design Award Winner for packaging design. Source: https://competition.adesignaward.com/design.php?ID=36627 Product packaging… packaging in the brand-building process

Introduction to Packaging What you’ll learn to do: discuss the role of packaging in the brand-building process Imagine yourself standing in the aisle of a grocery store, scanning the shelves and trying to decide which… role of packaging in the brand-building process

Introduction to Name Selection What you’ll learn to do: explain the importance of name selection in the success of a brand How important is naming in the success of a brand? Very important. Consider the function… Introduction to Name Selection

Aligning to Deliver the Brand  It takes strong focus and hard work to get through the brand-positioning process and build a brand platform. But once this work is done, brand managers and marketers have a basis for deciding… Aligning to Deliver the Brand 

Brand Positioning: A Tool for Achieving Consistency The Brand Platform As you learned in the previous module, product positioning is an important strategic tool that helps organizations focus their messages and marketing activities around a consistent, differentiating message aimed… Brand Positioning: A Tool for Achieving Consistency

Building Strong Brands: Consistency Matters In order to make an impression in a market, brands need to stand for something. Inconsistent brands and messages fail to make a lasting impression because it is difficult for customers… Building Strong Brands: Consistency Matters

Brand Positioning and Alignment LEARNING OBJECTIVES Explain the concept of brand positioning Discuss common techniques that marketers use to achieve strong brand positioning and alignment Building Strong Brands: Consistency Matters In order to make an… techniques that marketers use to achieve strong brand positioning and alignment

Introduction to Brand Positioning and Alignment What you’ll learn to do: explain how marketers use brand positioning to align marketing activities and build successful brands It is clear that brands are valuable assets that benefit… how marketers use brand positioning to align marketing activities and build successful brands

Building Brand Loyalty One of the most important reasons for building brand equity is to win brand-loyal customers. In marketing, brand loyalty refers to a consumer’s commitment to repurchase or otherwise continue using a particular brand by… Building Brand Loyalty