Marketing Agency
Creating the Perfect Package Bigelow Tea Rebrand Tea Gift Set by Brielle Wilson. 2015 A’Design Award Winner for packaging design. Source: https://competition.adesignaward.com/design.php?ID=36627 Product packaging is an… Read More »Creating the Perfect Package
Packaging LEARNING OBJECTIVES Discuss the role of packaging in the brand-building process Creating the Perfect Package Bigelow Tea Rebrand Tea Gift Set by Brielle Wilson.… Read More »packaging in the brand-building process
Introduction to Packaging What you’ll learn to do: discuss the role of packaging in the brand-building process Imagine yourself standing in the aisle of a… Read More »role of packaging in the brand-building process
Introduction to Name Selection What you’ll learn to do: explain the importance of name selection in the success of a brand How important is naming… Read More »Introduction to Name Selection
Aligning to Deliver the Brand It takes strong focus and hard work to get through the brand-positioning process and build a brand platform. But once this work… Read More »Aligning to Deliver the Brand
Brand Positioning: A Tool for Achieving Consistency The Brand Platform As you learned in the previous module, product positioning is an important strategic tool that helps organizations focus their… Read More »Brand Positioning: A Tool for Achieving Consistency
Building Strong Brands: Consistency Matters In order to make an impression in a market, brands need to stand for something. Inconsistent brands and messages fail to… Read More »Building Strong Brands: Consistency Matters
Brand Positioning and Alignment LEARNING OBJECTIVES Explain the concept of brand positioning Discuss common techniques that marketers use to achieve strong brand positioning and alignment… Read More »techniques that marketers use to achieve strong brand positioning and alignment
Introduction to Brand Positioning and Alignment What you’ll learn to do: explain how marketers use brand positioning to align marketing activities and build successful brands… Read More »how marketers use brand positioning to align marketing activities and build successful brands
Building Brand Loyalty One of the most important reasons for building brand equity is to win brand-loyal customers. In marketing, brand loyalty refers to a consumer’s commitment… Read More »Building Brand Loyalty