Marketing Agency

Stages of the Product Life Cycle LEARNING OBJECTIVES Identify the stages of the product life cycle A company has to be good at both developing… Read More »Stages of the Product Life Cycle

Product Life Cycle What you’ll learn to do: discuss the product life cycle and its implications for marketing We just considered the case of Apple… Read More »Product Life Cycle

The Marketing Mix As you can see from the list of responsibilities, the product marketing function is not confined to only one aspect of the marketing mix.… Read More »The Marketing Mix

The Role of Product Marketing Product marketing is the function of understanding the target customer’s needs, and promoting and selling the product to the target customer.… Read More »The Role of Product Marketing

Product Marketing in the Marketing Mix LEARNING OBJECTIVES Define product marketing Explain the role of product marketing in the marketing mix The Role of Product… Read More »Product Marketing in the Marketing Mix

Augmenting Products with Services LEARNING OBJECTIVES Explain how to augment a product with services Introduction Earlier we touched on “augmented products,” which are tangible products, along… Read More »Augmenting Products with Services

Products and Services LEARNING OBJECTIVES Identify differences between products that offer goods versus services Goods vs. Services In marketing, are services considered products? Should products that… Read More »Products and Services

Consumer Product Categories LEARNING OBJECTIVES Define a product Consumer products are often classified into four groups related to different kinds of buying decisions: convenience, shopping, specialty, and… Read More »Consumer Product Categories

Four Levels of the Product There are four levels of a product (shown in the figure below): core, tangible, augmented, and promised. Each is important to… Read More »Four Levels of the Product

Defining Product LEARNING OBJECTIVES Define a product Introduction A product is a bundle of attributes (features, functions, benefits, and uses) that a person receives in… Read More »Defining Product