Marketing Agency

Diffusion of Innovation LEARNING OBJECTIVES Explain common challenges of new products Introduction Just as the product life cycle has a typical bell-shaped pattern, there is… Read More »Diffusion of Innovation

Introduction to Challenges for New Products What you’ll learn to do: identify the challenges associated with marketing a new product successfully Have you ever waited… Read More »identify the challenges associated with marketing a new product successfully

Commercializing New Products LEARNING OBJECTIVES Explain the process for commercializing new products Introduction The final phase of the new-product development process focuses on commercializing the new product. This… Read More »Commercializing New Products : process for commercializing new products

Creating the Go-to-Market Plan The marketing requirements drive the technical product requirements that will be used to develop the product, but they have a second… Read More »Creating the Go-to-Market Plan

Developing New Products LEARNING OBJECTIVES Identify methods for developing new product ideas Introduction The second phase of the new-product development process focuses on the actual… Read More »Identify methods for developing new product ideas

Creating Successful Product Concepts How can businesses influence the success of the new business idea? Koen suggests a number of factors that play a role:… Read More »Creating Successful Product Concepts

Generating and Screening Ideas LEARNING OBJECTIVES Identify approaches to generating and screening new product ideas Introduction The first phase of the new product development process… Read More »Generating and Screening New Product Ideas

Overview of the New-Product Development Process LEARNING OBJECTIVES Explain how new products are planned Introduction There are probably as many varieties of new-product development systems as… Read More »New-Product Development Process

Introduction to New Product Development Process What you’ll learn to do: describe the new-product development process We have considered the role of new products throughout this… Read More »New Product Development Process

Role of New Products in the Portfolio New products bring greater risk to the product portfolio but also greater potential reward. The goal of portfolio… Read More »Role of New Products in the Portfolio