Marketing Agency

Diffusion of Innovation LEARNING OBJECTIVES Explain common challenges of new products Introduction Just as the product life cycle has a typical bell-shaped pattern, there is a predictable—and similar-shaped—pattern of buying, or adoption, when it comes… Diffusion of Innovation

Introduction to Challenges for New Products What you’ll learn to do: identify the challenges associated with marketing a new product successfully Have you ever waited in line to be among the first to buy a new… identify the challenges associated with marketing a new product successfully

Commercializing New Products LEARNING OBJECTIVES Explain the process for commercializing new products Introduction The final phase of the new-product development process focuses on commercializing the new product. This phase includes: Stage 6: Test Marketing Stage 7: Launch Stage… Commercializing New Products : process for commercializing new products

Creating the Go-to-Market Plan The marketing requirements drive the technical product requirements that will be used to develop the product, but they have a second purpose, too. The market requirements are the major input to… Creating the Go-to-Market Plan

Developing New Products LEARNING OBJECTIVES Identify methods for developing new product ideas Introduction The second phase of the new-product development process focuses on the actual development of the new product. This phase includes the following: Stage 4:… Identify methods for developing new product ideas

Creating Successful Product Concepts How can businesses influence the success of the new business idea? Koen suggests a number of factors that play a role: the corporation’s organizational capabilities, customer and competitor influences, the outside… Creating Successful Product Concepts

Generating and Screening Ideas LEARNING OBJECTIVES Identify approaches to generating and screening new product ideas Introduction The first phase of the new product development process is creating a viable product concept that can move through the… Generating and Screening New Product Ideas

Overview of the New-Product Development Process LEARNING OBJECTIVES Explain how new products are planned Introduction There are probably as many varieties of new-product development systems as there are types of companies, but most of them share the… New-Product Development Process

Introduction to New Product Development Process What you’ll learn to do: describe the new-product development process We have considered the role of new products throughout this module. It is important to introduce new products in order… New Product Development Process

Role of New Products in the Portfolio New products bring greater risk to the product portfolio but also greater potential reward. The goal of portfolio management is to balance risk in order to create strong… Role of New Products in the Portfolio