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Marketing Agency

Benefits of Value-Based Pricing

    Benefits of Value-Based Pricing LEARNING OBJECTIVES Describe the benefit of value-based pricing for customers The Customer and the Pricing Decision We have discussed common company objectives that affect pricing and the competitive impact on pricing. The… Benefits of Value-Based Pricing

    Competitor Impact on Pricing

      Competitor Impact on Pricing LEARNING OBJECTIVES Describe how competition affects pricing strategies Introduction It’s important to remember that pricing is just one component of the marketing mix, and even very specific pricing decisions need to take into account… Competitor Impact on Pricing

      Break-Even Pricing

        Break-Even Pricing LEARNING OBJECTIVES Define break-even pricing Introduction Regardless of the pricing strategy a company ultimately selects, it is important to do a break-even analysis beforehand. Marketers need to understand break-even analysis because it helps… Break-Even Pricing

        The Psychology of Pricing

          The Psychology of Pricing LEARNING OBJECTIVES Discuss psychological factors in pricing Introduction You will notice that when we discussed the value equation in the previous reading, we referred to perceived benefits and perceivedcosts, rather than absolute/actual benefits and costs. Every customer… The Psychology of Pricing

          Demonstrating Customer Value

            Demonstrating Customer Value LEARNING OBJECTIVES Describe the customer view of value and pricing Introduction Rent the Runway is a company that lets customers borrow expensive designer dresses for a short time at a low price—to wear on… Demonstrating Customer Value

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