Marketing Agency
Benefits of Value-Based Pricing LEARNING OBJECTIVES Describe the benefit of value-based pricing for customers The Customer and the Pricing Decision We have discussed common company… Read More »Benefits of Value-Based Pricing
Competitor Impact on Pricing LEARNING OBJECTIVES Describe how competition affects pricing strategies Introduction It’s important to remember that pricing is just one component of the marketing mix, and… Read More »Competitor Impact on Pricing
Break-Even Pricing LEARNING OBJECTIVES Define break-even pricing Introduction Regardless of the pricing strategy a company ultimately selects, it is important to do a break-even analysis… Read More »Break-Even Pricing
Introduction to Pricing Considerations What you’ll learn to do: explain the primary factors to consider in pricing Now that we’ve considered the customer perspective, we… Read More »Introduction to Pricing Considerations
The Psychology of Pricing LEARNING OBJECTIVES Discuss psychological factors in pricing Introduction You will notice that when we discussed the value equation in the previous reading, we… Read More »The Psychology of Pricing
Demonstrating Customer Value LEARNING OBJECTIVES Describe the customer view of value and pricing Introduction Rent the Runway is a company that lets customers borrow expensive designer dresses… Read More »Demonstrating Customer Value
Introduction to the Impact of Pricing on Value What you’ll learn to do: discuss how price affects the value of an organization’s products or services Price… Read More »Introduction to the Impact of Pricing on Value
Why It Matters: Pricing Strategies Why learn about pricing strategies? When Amazon.com was created in 1994, the company sold books online. While many viewed it… Read More »Why It Matters: Pricing Strategies
Putting It Together: Product Marketing In this module we’ve covered a wide range of topics related to the role of the product in the marketing mix.… Read More »Putting It Together: Product Marketing
Improved Success in Product Development LEARNING OBJECTIVES Identify approaches to improving the success of new products Introduction One common cause of failure in the developing… Read More »Identify approaches to improving the Success in Product Development