Marketing Agency
Why It Matters: Place: Distribution Channels Why learn about distribution channels? More Than Just Another P Of the elements in the marketing mix, product and price are perhaps the easiest to understand. We see products… Why It Matters: Place: Distribution Channels
Putting It Together: Pricing Strategies Let’s return to our discussion of Amazon Prime pricing in the context of the pricing concepts we’ve discussed. It might be helpful to review the key facts: In 2005, Amazon… Putting It Together: Pricing Strategies
Introduction to Competitive Bidding What you’ll learn to do: explain the use of competitive bidding for B2B pricing Generally in business-to-consumer sales there is a standard price structure for all customers. That doesn’t necessarily mean that… use of competitive bidding for B2B pricing
Products with Elastic and Inelastic Demand LEARNING OBJECTIVES Identify examples of products with elastic and inelastic demand Now that you’ve had some practice calculating the value of elasticity, let’s turn to some of the factors… Products with Elastic and Inelastic Demand
Elasticity and Price Changes LEARNING OBJECTIVES Define elasticity Explain the impact of elasticity on price changes Elasticity of Demand The following video is a little long to watch, but it provides an excellent overview of… Elasticity and Price Changes
Introduction to Price Elasticity What you’ll learn to do: explain price elasticity and its impact on price Now that you understand different pricing strategies, we’re going to tackle one more concept that helps when selecting the right strategy:… Introduction to Price Elasticity
Discounting Strategies LEARNING OBJECTIVES Explain how price discounting is used and why it can be effective In addition to deciding about the base price of products and services, marketing managers must also set policies regarding the use… Discounting Strategies
Cost-Oriented Pricing LEARNING OBJECTIVES Explain why a company would use cost-oriented pricing Cost-Plus Pricing Cost-plus pricing, sometimes called gross margin pricing, is perhaps the most widely used pricing method. The manager selects as a goal a particular… Cost-Oriented Pricing
Penetration Pricing LEARNING OBJECTIVES Explain why a company would use penetration pricing What Is Penetration Pricing? Penetration pricing is a pricing strategy in which the price of a product is initially set low to rapidly reach… Penetration Pricing
Introduction to Common Pricing Strategies What you’ll learn to do: compare common pricing strategies Thus far we have discussed many pricing considerations: the impact of pricing on value perceptions, the effects of elasticity, and approaches to common pricing… Introduction to Common Pricing Strategies