Marketing Agency
Optimizing Channels LEARNING OBJECTIVES Explain how marketers can optimize their channel strategy Introduction Geico didn’t simply find itself owning the online, direct channel. It analyzed… Read More »how marketers can optimize their channel strategy
Introduction to Managing Distribution Channels What you’ll learn to do: explain how channels affect the marketing of products and services By March 2014, most Americans had… Read More »how Distribution Channels affect the marketing of products and services
Supply Chain and Marketing Channels The supply chain and marketing channels can be differentiated in the following ways: The supply chain is broader than marketing… Read More »Supply Chain and Marketing Channels
What Is a Supply Chain? We have discussed the channel partners, the roles they fill, and the structures they create. Marketers have long recognized the importance… Read More »What Is a Supply Chain?
Marketing Channels vs. Supply Chains LEARNING OBJECTIVES Differentiate between marketing channels and the supply chain What Is a Supply Chain? We have discussed the channel… Read More »Marketing Channels vs. Supply Chains
The Role of Intermediaries LEARNING OBJECTIVES Explain the role of intermediaries such as wholesalers in the distribution channel Introduction While the retail channel is most… Read More »role of intermediaries such as wholesalers in the distribution channel
Channel Structures LEARNING OBJECTIVES Differentiate between direct, retail, wholesale, and broker (agent) channels While channels can be very complex, there is a common set of channel… Read More »Channel Structures : direct, retail, wholesale, and broker (agent) channels
Distribution Objectives LEARNING OBJECTIVES Explain what channels of distribution are and why organizations use them Introduction The distribution strategy supports company-level objectives, as well as marketing… Read More »Distribution Objectives
Define Channels of Distribution LEARNING OBJECTIVES Explain what channels of distribution are and why organizations use them Evolution of Channels of Distribution As consumers, we take… Read More »Define Channels of Distribution
Introduction to Using Channels of Distribution What you’ll learn to do: explain what channels of distribution are and why organizations use them Monster Energy drink is a… Read More »what channels of distribution are and why organizations use them