Marketing Agency

Optimizing Channels LEARNING OBJECTIVES Explain how marketers can optimize their channel strategy Introduction Geico didn’t simply find itself owning the online, direct channel. It analyzed its customer needs and competitors’ positions and chose a strategy to… how marketers can optimize their channel strategy

Introduction to Managing Distribution Channels What you’ll learn to do: explain how channels affect the marketing of products and services By March 2014, most Americans had noticed the Geico gecko; some had fallen in love with… how Distribution Channels affect the marketing of products and services

Supply Chain and Marketing Channels The supply chain and marketing channels can be differentiated in the following ways: The supply chain is broader than marketing channels. It begins with raw materials and delves deeply into production… Supply Chain and Marketing Channels

What Is a Supply Chain? We have discussed the channel partners, the roles they fill, and the structures they create. Marketers have long recognized the importance of managing distribution channel partners. As channels have become more… What Is a Supply Chain?

Marketing Channels vs. Supply Chains LEARNING OBJECTIVES Differentiate between marketing channels and the supply chain What Is a Supply Chain? We have discussed the channel partners, the roles they fill, and the structures they create. Marketers… Marketing Channels vs. Supply Chains

The Role of Intermediaries LEARNING OBJECTIVES Explain the role of intermediaries such as wholesalers in the distribution channel Introduction While the retail channel is most familiar to students, wholesalers play an important role as intermediaries.… role of intermediaries such as wholesalers in the distribution channel

Channel Structures LEARNING OBJECTIVES Differentiate between direct, retail, wholesale, and broker (agent) channels While channels can be very complex, there is a common set of channel structures that can be identified in most transactions. Each channel… Channel Structures : direct, retail, wholesale, and broker (agent) channels

Distribution Objectives LEARNING OBJECTIVES Explain what channels of distribution are and why organizations use them Introduction The distribution strategy supports company-level objectives, as well as marketing objectives. Typically, distribution approaches support company-level objectives related to growth, as… Distribution Objectives

Define Channels of Distribution LEARNING OBJECTIVES Explain what channels of distribution are and why organizations use them Evolution of Channels of Distribution As consumers, we take for granted that when we go to a supermarket the… Define Channels of Distribution

Introduction to Using Channels of Distribution What you’ll learn to do: explain what channels of distribution are and why organizations use them Monster Energy drink is a dominant player in the growing market for drinks enhanced with… what channels of distribution are and why organizations use them