Marketing Agency

Supply Chain and Channel Strategy LEARNING OBJECTIVES Explain the impact of the supply chain on the distribution strategy Let’s look at an example in which the… Read More »Supply Chain and Channel Strategy

Integrated Supply Chain Management LEARNING OBJECTIVES Define integrated supply chain management As the importance of managing the supply chain well has increased, companies have acknowledged… Read More »Integrated Supply Chain Management

Components of a Supply Chain LEARNING OBJECTIVES Identify the components of a supply chain Introduction The interconnected teams and organizations that comprise the supply chain… Read More »Components of a Supply Chain

Introduction to Integrated Supply Chain Management and the Distribution Strategy Earlier in this module we discussed the definition of supply chain and the difference between… Read More »Integrated Supply Chain Management and the Distribution Strategy

Retail Strategy LEARNING OBJECTIVES Describe the elements of the retail marketing strategy Just when we have finally mastered the marketing mix that includes the four… Read More »Retail Marketing Strategy

Types of Retailers LEARNING OBJECTIVES Differentiate between common types of retailers Beyond the distinctions in the products they provide, there are structural differences among retailers… Read More »Types of Retailers

Retailing LEARNING OBJECTIVES Define retailing Introduction Retailing involves all activities required to market consumer goods and services to ultimate consumers who are purchasing for individual… Read More »Retailing

Introduction to Retailers As Channels of Distribution What you’ll learn to do: describe types of retailers and explain how they are used as a channel… Read More »Retailers As Channels of Distribution

Service Outputs LEARNING OBJECTIVES Explain the role of service outputs in the distribution strategy As with each element of the marketing mix, different segments of customers… Read More »role of service outputs in the distribution strategy

Third-Party Sales LEARNING OBJECTIVES Describe common approaches to successful third-party sales Introduction Throughout the channel structure there are a number of points where sales may… Read More »Third-Party Sales