Marketing Agency

Supply Chain and Channel Strategy LEARNING OBJECTIVES Explain the impact of the supply chain on the distribution strategy Let’s look at an example in which the supply chain is key to a successful channel strategy that… Supply Chain and Channel Strategy

Integrated Supply Chain Management LEARNING OBJECTIVES Define integrated supply chain management As the importance of managing the supply chain well has increased, companies have acknowledged that they must manage the supply chain as a complete… Integrated Supply Chain Management

Components of a Supply Chain LEARNING OBJECTIVES Identify the components of a supply chain Introduction The interconnected teams and organizations that comprise the supply chain provide a range of different functions. The supply chain for… Components of a Supply Chain

Introduction to Integrated Supply Chain Management and the Distribution Strategy Earlier in this module we discussed the definition of supply chain and the difference between the supply chain and marketing channels. As a reminder, the… Integrated Supply Chain Management and the Distribution Strategy

Retail Strategy LEARNING OBJECTIVES Describe the elements of the retail marketing strategy Just when we have finally mastered the marketing mix that includes the four Ps, we arrive at the retail strategy. The retail marketing… Retail Marketing Strategy

Types of Retailers LEARNING OBJECTIVES Differentiate between common types of retailers Beyond the distinctions in the products they provide, there are structural differences among retailers that influence their strategies and results. One of the reasons… Types of Retailers

Retailing LEARNING OBJECTIVES Define retailing Introduction Retailing involves all activities required to market consumer goods and services to ultimate consumers who are purchasing for individual or family needs. By definition, B2B purchases are not included… Retailing

Introduction to Retailers As Channels of Distribution What you’ll learn to do: describe types of retailers and explain how they are used as a channel of distribution Retailing is important for marketing students to understand for… Retailers As Channels of Distribution

Service Outputs LEARNING OBJECTIVES Explain the role of service outputs in the distribution strategy As with each element of the marketing mix, different segments of customers have different needs with regard to place, or distribution. Service… role of service outputs in the distribution strategy

Third-Party Sales LEARNING OBJECTIVES Describe common approaches to successful third-party sales Introduction Throughout the channel structure there are a number of points where sales may occur. The most straightforward of these is the direct channel,… Third-Party Sales