Marketing Agency

Laying the Foundation for Effective Marketing Campaigns To use integrated marketing communication (IMC) effectively in marketing campaigns, marketers go through several planning steps to define precisely what they want to accomplish and with whom. Only with this… Laying the Foundation for Effective Marketing Campaigns

Introduction to IMC Objectives and Approach What you’ll learn to do: explain factors to consider when selecting marketing communication methods to execute the strategy It’s clear that with the growing proliferation of communication tools and methods,  integrated… Introduction to IMC Objectives and Approach

Introduction to the Marketing Message What you’ll learn to do: discuss how to develop effective messaging for marketing communications At the center of any successful marketing activity is a message. Without a solid, consistent message, your… how to develop effective messaging for marketing communications

Marketing Campaigns and IMC LEARNING OBJECTIVES Explain how marketers use IMC in their campaigns in order to execute marketing strategy The Marketing Campaign Determining which marketing communication methods and tools to use and how best… Marketing Campaigns and IMC

The Promotion Mix: Marketing Communication Methods The promotion mix refers to how marketers combine a range of marketing communication methods to execute their marketing activities. Different methods of marketing communication have distinct advantages and complexities, and it requires… The Promotion Mix: Marketing Communication Methods

What Is Marketing Communication? Defining marketing communication is tricky because, in a real sense, everything an organization does has communication potential. The price placed on a product communicates something very specific about the product. A company… What Is Marketing Communication?

Integrated Marketing Communication (IMC) Definition LEARNING OBJECTIVES Define integrated marketing communication (IMC) Explain how IMC strengthens the impact of marketing communication tools List the primary marketing communication methods marketers use as part of their IMC… Integrated Marketing Communication (IMC) Definition

Introduction to Integrated Marketing Communication (IMC) What you’ll learn to do: explain integrated marketing communication (IMC) and its connection to the organization’s marketing strategy Promotion is a powerful part of the marketing mix because it… integrated marketing communication (IMC) and its connection to the organization’s marketing strategy

Why It Matters: Promotion: Integrated Marketing Communication (IMC) Why learn about integrated marketing communication? The fourth P, promotion, focuses on communicating with target audiences about something: a product, service, organization, idea, or brand. Communication is how you let… Why It Matters: Promotion: Integrated Marketing Communication (IMC)

Putting It Together: Place: Distribution Channels Let’s return to our earlier example of Whole Foods’ and Trader Joe’s distribution strategies now that we understand much more about marketing channels and supply chains. Whole Foods and Trader… Putting It Together: Place: Distribution Channels