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Marketing Agency

Marketing Agency

Public Relations

    Public Relations LEARNING OBJECTIVES Explain public relations Public Relations: Getting Attention to Polish Your Image   Public relations (PR) is the process of maintaining a favorable image and building beneficial relationships between an organization and the public communities,… Public Relations

    Developing the Media Plan

      Developing the Media Plan The media plan is a document that outlines the strategy and approach for an advertising campaign, or for the advertising component in an IMC campaign. The media plan is developed simultaneously… Developing the Media Plan

      The Purpose of Advertising

        The Purpose of Advertising Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces new products and programs and can educate people about the… The Purpose of Advertising

        Advertising

          Advertising LEARNING OBJECTIVES Explain advertising Advertising: Pay to Play A 1900 advertisement for Pears soap. Advertising is any paid form of communication from an identified sponsor or source that draws attention to ideas, goods, services… Advertising

          Define the Message

             Define the Message With the marketing campaign’s objectives determined and goals defined, marketers can revisit and refine campaign messaging to fit the approach they have selected. Refer to the “Defining the Message” section of this… Define the Message

            Set S.M.A.R.T. Goals

              Set S.M.A.R.T. Goals After determining campaign objectives, marketers should set specific goals for their IMC programs using S.M.A.R.T. criteria aligned with the marketing strategy. S.M.A.R.T. is acronym organizations and managers use to set clear, measurable goals.… Set S.M.A.R.T. Goals

              Engagement Strategies

                Engagement Strategies In the age of IMC, it is essential for marketers to think creatively about what they are trying to accomplish with target customers through the campaign. Beyond just “pushing” a product through channel partners… Engagement Strategies

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