Marketing Agency

Public Relations LEARNING OBJECTIVES Explain public relations Public Relations: Getting Attention to Polish Your Image   Public relations (PR) is the process of maintaining a favorable image and… Read More »Public Relations

Developing the Media Plan The media plan is a document that outlines the strategy and approach for an advertising campaign, or for the advertising component… Read More »Developing the Media Plan

The Purpose of Advertising Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It… Read More »The Purpose of Advertising

Advertising LEARNING OBJECTIVES Explain advertising Advertising: Pay to Play A 1900 advertisement for Pears soap. Advertising is any paid form of communication from an identified… Read More »Advertising

Introduction to Marketing Communication Methods What you’ll learn to do: describe common methods of marketing communication, their advantages and disadvantages A common challenge for people… Read More »Introduction to Marketing Communication Methods

Determine the Promotional Mix Once marketers have selected marketing communications methods, the next step is to decide which specific tools to employ, when, and how… Read More »Determine the Promotional & marketing Mix

Select Marketing Communication Methods As marketers consider marketing communication methods, several factors shape their choices: Budget: What is the budget for the marketing campaign, and what… Read More »Select Marketing Communication Methods

 Define the Message With the marketing campaign’s objectives determined and goals defined, marketers can revisit and refine campaign messaging to fit the approach they have… Read More »Define the Message

Set S.M.A.R.T. Goals After determining campaign objectives, marketers should set specific goals for their IMC programs using S.M.A.R.T. criteria aligned with the marketing strategy. S.M.A.R.T.… Read More »Set S.M.A.R.T. Goals

Engagement Strategies In the age of IMC, it is essential for marketers to think creatively about what they are trying to accomplish with target customers through… Read More »Engagement Strategies