Marketing Agency

Direct Marketing Direct Marketing: Going Straight to the Customer Direct marketing activities bypass any intermediaries and communicate directly with the individual consumer. Direct mail is personalized to the… Read More »Direct Marketing

IMC Support for Sales Promotions Sales promotions are delivered to targeted groups via marketing campaigns during a pre-set, limited amount of time. In order to broaden… Read More »IMC Support for Sales Promotions

Trade Promotion Techniques Companies may offer a wide variety of trade promotions to wholesalers, retailers, their own sales teams, and other stakeholder groups with a vested… Read More »Trade Promotion Techniques

Consumer Sales Promotion Techniques Free samples of Starbucks Mocha Toffee Latte Most consumers are familiar with common sales promotion techniques including samples, coupons, point-of-purchase displays, premiums, contents,… Read More »Consumer Sales Promotion Techniques

Sales Promotions: Getting Action Now Sales promotions are a marketing communication tool for stimulating revenue or providing incentives or extra value to distributers, sales staff, or… Read More »Sales Promotions: Getting Action Now

Sales Promotions LEARNING OBJECTIVES Explain sales promotions Sales Promotions: Getting Action Now Sales promotions are a marketing communication tool for stimulating revenue or providing incentives or… Read More »Sales Promotions

PR and Integrated Marketing Communication Public relations activities can provide significantly greater benefits to organizations when they happen in conjunction with a broader IMC effort, rather… Read More »PR and Integrated Marketing Communication

Standard Public Relations Techniques Public relations encompasses a variety of marketing tactics that all share a common focus: managing public perceptions. The most common PR tools… Read More »Public Relations Techniques

When to Use Public Relations Public relations offers an excellent toolset for generating attention whenever there is something newsworthy that marketers would like to share… Read More »When to Use Public Relations

The Purpose of Public Relations Like advertising, public relations seeks to promote organizations, products, services, and brands. But PR activities also play an important role… Read More »The Purpose of Public Relations