Marketing Agency

Direct Marketing Direct Marketing: Going Straight to the Customer Direct marketing activities bypass any intermediaries and communicate directly with the individual consumer. Direct mail is personalized to the individual consumer, based on whatever a company knows about that… Direct Marketing

IMC Support for Sales Promotions Sales promotions are delivered to targeted groups via marketing campaigns during a pre-set, limited amount of time. In order to broaden awareness, impact and participation, sales promotions are often combined with other… IMC Support for Sales Promotions

Trade Promotion Techniques Companies may offer a wide variety of trade promotions to wholesalers, retailers, their own sales teams, and other stakeholder groups with a vested interest in selling or reselling products or services. Among the… Trade Promotion Techniques

Consumer Sales Promotion Techniques Free samples of Starbucks Mocha Toffee Latte Most consumers are familiar with common sales promotion techniques including samples, coupons, point-of-purchase displays, premiums, contents, loyalty programs and rebates. Do you like free samples? Most… Consumer Sales Promotion Techniques

Sales Promotions: Getting Action Now Sales promotions are a marketing communication tool for stimulating revenue or providing incentives or extra value to distributers, sales staff, or customers over a short time period. Sales promotion activities include… Sales Promotions: Getting Action Now

Sales Promotions LEARNING OBJECTIVES Explain sales promotions Sales Promotions: Getting Action Now Sales promotions are a marketing communication tool for stimulating revenue or providing incentives or extra value to distributers, sales staff, or customers over a… Sales Promotions

PR and Integrated Marketing Communication Public relations activities can provide significantly greater benefits to organizations when they happen in conjunction with a broader IMC effort, rather than on their own. Because PR focuses heavily on communication… PR and Integrated Marketing Communication

Standard Public Relations Techniques Public relations encompasses a variety of marketing tactics that all share a common focus: managing public perceptions. The most common PR tools are listed in the following table and discussed below. Public… Public Relations Techniques

When to Use Public Relations Public relations offers an excellent toolset for generating attention whenever there is something newsworthy that marketers would like to share with customers, prospective customers, the local community, or other audiences.… When to Use Public Relations

The Purpose of Public Relations Like advertising, public relations seeks to promote organizations, products, services, and brands. But PR activities also play an important role in identifying and building relationships with influential individuals and groups… The Purpose of Public Relations