Marketing Agency

When to Use Guerrilla Marketing This edgy marketing approach focuses on two goals: 1) get media attention, and 2) make a positive and memorable connection with your target audience. Many noteworthy guerrilla campaigns, like Nike Livestrong, focus… When to Use Guerrilla Marketing

Guerrilla Marketing LEARNING OBJECTIVES Explain guerrilla marketing Guerrilla Marketing: Thinking Outside the Box Guerrilla marketing is a relatively new marketing strategy that relies on unconventional, often low-cost tactics to create awareness of and goodwill toward… Guerrilla Marketing

Social Media Marketing Social media marketing is the use of online applications, networks, blogs, wikis, and other collaborative media for communicating brand messaging, conducting marketing, public relations, and lead generation. Social media are distinctive for their… Social Media Marketing

What Makes Digital Marketing Tools Unique In part, digital marketing is critically important because people use digital technologies frequently, and marketing needs to happen where people are. But digital marketing tools also have other unique… What Makes Digital Marketing Tools Unique

Web Sites As Marketing Tools Web sites are very flexible, allowing organizations to build the kinds of features and capabilities they need to conduct business effectively. Common marketing objectives and Web-site functions include the following: Providing… Web Sites As Digital Marketing Tools

Digital Marketing LEARNING OBJECTIVES Explain digital marketing Digital Marketing: Inform, Entice, Engage Digital marketing is an umbrella term for using a digital tools to promote and market products, services, organizations and brands. As consumers and… Digital Marketing: Inform, Entice, Engage

When to Use Personal Selling Not every product or service is a good fit for personal selling. It’s an expensive technique because the proceeds of the person-to-person sales must cover the salary of the sales… When to Use Personal Selling

Common Personal Selling Techniques Common personal selling tools and techniques include the following: Sales presentations: in-person or virtual presentations to inform prospective customers about a product, service, or organization Conversations: relationship-building dialogue with prospective buyers… Common Personal Selling Techniques

Personal Selling LEARNING OBJECTIVES Explain personal selling Personal Selling: People Power Personal selling uses in-person interaction to sell products and services. This type of communication is carried out by sales representatives, who are the personal connection between a… Personal Selling

The Purpose and Uses of Direct Marketing The purpose of direct marketing is to reach and appeal directly to individual consumers and to use information about them to offer products, services and offers that are… The Purpose and Uses of Direct Marketing