Marketing Agency
Introduction to Measuring Marketing Communication Effectiveness What you’ll learn to do: explain common tools used to measure marketing communication effectiveness After all the creativity, work,… Read More »Introduction to Measuring Marketing Communication Effectiveness
CRM Uses in Sales and Marketing CRM systems are transformational for marketing communication because they allow marketers to use customer data to personalize their interactions… Read More »CRM Uses in Sales and Marketing
Customer Relationship Management (CRM) Systems and IMC LEARNING OBJECTIVES Discuss how organizations use CRM systems for targeted marketing communication Using CRM to Support Marketing Communication… Read More »Customer Relationship Management (CRM) Systems and IMC
Introduction to Customer Relationship Management (CRM) Systems and IMC What you’ll learn to do: describe the uses of customer relationship management (CRM) systems for marketing… Read More »Customer Relationship Management (CRM) Systems and IMC
Case Study: IMC and Zombie Apocalypse Supporting the Sales Process In 2013, it was the height of America’s fixation with zombies. The hit TV show The… Read More »Case Study: IMC and Zombie Apocalypse Supporting the Sales Process
Fitting IMC into the Sales Process So where does IMC fit in the sales process? Marketing communication tools serve as the fabric woven between the… Read More »Fitting IMC into the Sales Process
Through the Looking Glass: Understanding the Sales Process Up to this point, we’ve emphasized the importance of getting into the minds of customers in order to… Read More »Understanding the Sales Process
Introduction to Using IMC in the Sales Process What you’ll learn to do: explain how IMC tools support the sales process As you know very… Read More »Using IMC in the Sales Process
The Role of IMC in Guerrilla Marketing As noted above, one telltale sign of guerrilla marketing is the way it blends multiple tactics to create… Read More »The Role of IMC in Guerrilla Marketing
Guerrilla Marketing Tactics: The Usual Suspects As you saw in the example of the lamppost transformed into a McDonald’s coffeepot, all kinds of spaces and… Read More »Guerrilla Marketing Tactics: The Usual Suspects