Marketing Agency

Introduction to Measuring Marketing Communication Effectiveness What you’ll learn to do: explain common tools used to measure marketing communication effectiveness After all the creativity, work, blood, sweat, and tears that go into a successful marketing… Introduction to Measuring Marketing Communication Effectiveness

CRM Uses in Sales and Marketing CRM systems are transformational for marketing communication because they allow marketers to use customer data to personalize their interactions to fit the unique needs of individuals. When marketers or… CRM Uses in Sales and Marketing

Customer Relationship Management (CRM) Systems and IMC LEARNING OBJECTIVES Discuss how organizations use CRM systems for targeted marketing communication Using CRM to Support Marketing Communication Earlier in this course we introduced customer relationship management (CRM)… Customer Relationship Management (CRM) Systems and IMC

Introduction to Customer Relationship Management (CRM) Systems and IMC What you’ll learn to do: describe the uses of customer relationship management (CRM) systems for marketing communication purposes An important tool for sales and marketing activities… Customer Relationship Management (CRM) Systems and IMC

Case Study: IMC and Zombie Apocalypse Supporting the Sales Process In 2013, it was the height of America’s fixation with zombies. The hit TV show The Walking Dead was a popular obsession, and the highly anticipated summer blockbuster… Case Study: IMC and Zombie Apocalypse Supporting the Sales Process

Fitting IMC into the Sales Process So where does IMC fit in the sales process? Marketing communication tools serve as the fabric woven between the consumer decision-making process and the sales process. A common set of IMC… Fitting IMC into the Sales Process

Through the Looking Glass: Understanding the Sales Process Up to this point, we’ve emphasized the importance of getting into the minds of customers in order to market to them effectively. The consumer decision-making process outlines key… Understanding the Sales Process

Introduction to Using IMC in the Sales Process What you’ll learn to do: explain how IMC tools support the sales process As you know very well by now, in every successful transaction, there’s a buyer… Using IMC in the Sales Process

The Role of IMC in Guerrilla Marketing As noted above, one telltale sign of guerrilla marketing is the way it blends multiple tactics to create maximum exposure and impact. Most guerrilla marketing campaigns incorporate multiple… The Role of IMC in Guerrilla Marketing

Guerrilla Marketing Tactics: The Usual Suspects As you saw in the example of the lamppost transformed into a McDonald’s coffeepot, all kinds of spaces and urban environments present opportunities for the guerrilla marketer. In fact,… Guerrilla Marketing Tactics: The Usual Suspects