Marketing Agency

Introduction to Global Competition Approaches What you’ll learn to do: describe common approaches used by organizations to compete successfully on a global scale Most of the basic principles for effective marketing apply equally well to… Introduction to Global Competition Approaches

Challenges of Globalism for Business Along with arguments supporting the benefits of a more globally connected economy, critics question the ethics and long-term feasibility of profits captured through global expansion. Some argue that the expansion of global… Challenges of Globalism for Business

Globalization Benefits and Challenges LEARNING OBJECTIVES Define globalization Explain key benefits and challenges of globalization Defining Globalization Globalization is a term used to describe how countries, people and businesses around the world are becoming more… Globalization Benefits and Challenges

Introduction to Globalization Benefits and Challenges What you’ll learn to do: describe globalization and the major benefits and challenges it poses for multinational organizations penetrating global markets We live in an increasingly globalized, interconnected world.… Introduction to Globalization Benefits and Challenges

Why It Matters: Marketing Globally Why learn about global marketing? Suppose you’re in the marketing department for a highly successful snack food company in the U.S. You’re in a brainstorming meeting about expanding into China,… Why It Matters: Marketing Globally

Putting It Together: Promotion: Integrated Marketing Communication (IMC) The readings in this module pulled apart the different pieces of integrated marketing communication to help you understand the role each one plays in creating and executing… Putting It Together: Promotion: Integrated Marketing Communication (IMC)

Campaign Plan Components Effective marketing campaign plans require several elements that, together, paint a complete picture of what the marketing team will execute with their IMC tools. These include the following: promotional mix: identify the marketing communication… Effective marketing campaign plans

Developing a Marketing Campaign and Budget LEARNING OBJECTIVES Identify key elements of an integrated marketing communications plan, including promotional mix, tactics, timing, ownership, measurement, resources and budget requirements Explain how to create a budget for… Developing a Marketing Campaign and Budget

Introduction to Developing a Marketing Campaign and Budget What you’ll learn to do: create a marketing campaign and budget using multiple IMC tools to execute a marketing strategy Marketing campaigns can be challenging to execute because they have so… Introduction to Developing a Marketing Campaign and Budget

Measuring Marketing Communication Effectiveness LEARNING OBJECTIVES Discuss the importance of measuring marketing communication effectiveness Identify key performance indicators (KPIs) that are useful for measuring the effectiveness of marketing communications Why Measure? Measurement is an important… Measuring Marketing Communication Effectiveness