Marketing Agency

Why It Matters: Marketing Plan Why learn to develop an effective marketing plan? In a very real way, the marketing plan is the culmination of… Read More »Why It Matters: Marketing Plan

Putting It Together: Marketing Globally Global marketing is a demanding field because of the many different factors involved in the success or failure of a… Read More »Putting It Together: Marketing Globally

Institutional Factors Shaping the Global Marketing Environment The Haitian National Palace (Presidential Palace) in Port-au-Prince, Haiti, heavily damaged after the earthquake of January 12, 2010.… Read More »Institutional Factors Shaping the Global Marketing Environment

Cultural Factors Shaping the Global Marketing Environment LEARNING OBJECTIVES Describe how different cultural environments can affect the global marketplace and the marketing mix The Immense… Read More »Cultural Factors Shaping the Global Marketing Environment

Demographic Factors Shaping the Global Marketing Environment LEARNING OBJECTIVES Explain the importance of evaluating the demographic profile of a country to determine product demand and… Read More »Demographic Factors Shaping the Global Marketing Environment

Introduction to Factors Shaping the Global Marketing Environment What you’ll learn to do: explain the importance of understanding how demographic, cultural, and institutional factors shape the global… Read More »Introduction to Factors Shaping the Global Marketing Environment

Applying Marketing Principles in the Global Environment LEARNING OBJECTIVES Explain how the basic principles of marketing apply to global marketing The Marketing Mix in Global… Read More »Applying Marketing Principles in the Global Environment

Applying Marketing Principles in the Global Environment LEARNING OBJECTIVES Explain how the basic principles of marketing apply to global marketing The Marketing Mix in Global… Read More »Applying Marketing Principles in the Global Environment

Approaches to Global Competition International Coca-Cola: Like many product companies, Coke has used a mix of standardization and localized marketing. For instance, the classic red… Read More »Approaches to Global Competition

Entry Strategies in Global Markets LEARNING OBJECTIVES Discuss common strategies businesses use to enter global markets Choosing a Global Entry Strategy Firms typically approach international marketing cautiously. They… Read More »Entry Strategies in Global Markets