Marketing Agency
Why It Matters: Marketing Plan Why learn to develop an effective marketing plan? In a very real way, the marketing plan is the culmination of everything you have been learning in this course. Marketing plans… Why It Matters: Marketing Plan
Putting It Together: Marketing Globally Global marketing is a demanding field because of the many different factors involved in the success or failure of a business venture in foreign markets. It can be fascinating because… Putting It Together: Marketing Globally
Institutional Factors Shaping the Global Marketing Environment The Haitian National Palace (Presidential Palace) in Port-au-Prince, Haiti, heavily damaged after the earthquake of January 12, 2010. Besides struggling to rebuild the country after the earthquake, Haiti… Institutional Factors Shaping the Global Marketing Environment
Cultural Factors Shaping the Global Marketing Environment LEARNING OBJECTIVES Describe how different cultural environments can affect the global marketplace and the marketing mix The Immense Impact of Culture in Global Marketing Culture refers to the… Cultural Factors Shaping the Global Marketing Environment
Demographic Factors Shaping the Global Marketing Environment LEARNING OBJECTIVES Explain the importance of evaluating the demographic profile of a country to determine product demand and acceptance Using Demographics to Guide Global Marketing Strategy Whether marketing… Demographic Factors Shaping the Global Marketing Environment
Introduction to Factors Shaping the Global Marketing Environment What you’ll learn to do: explain the importance of understanding how demographic, cultural, and institutional factors shape the global marketing environment While the same basic domestic marketing principles apply… Introduction to Factors Shaping the Global Marketing Environment
Applying Marketing Principles in the Global Environment LEARNING OBJECTIVES Explain how the basic principles of marketing apply to global marketing The Marketing Mix in Global Marketing Product for the Chinese market: An effective global marketing… Applying Marketing Principles in the Global Environment
Applying Marketing Principles in the Global Environment LEARNING OBJECTIVES Explain how the basic principles of marketing apply to global marketing The Marketing Mix in Global Marketing Product for the Chinese market: An effective global marketing… Applying Marketing Principles in the Global Environment
Approaches to Global Competition International Coca-Cola: Like many product companies, Coke has used a mix of standardization and localized marketing. For instance, the classic red and white colors remain the same globally while the flavor… Approaches to Global Competition
Entry Strategies in Global Markets LEARNING OBJECTIVES Discuss common strategies businesses use to enter global markets Choosing a Global Entry Strategy Firms typically approach international marketing cautiously. They must analyze the market opportunity as well as their internal… Entry Strategies in Global Markets