Marketing Agency
Module 1: Role of Business Why It Matters: Role of Business What Is Business? For-Profit vs. Nonprofit Factors of Production Functional Areas Stakeholders External Forces Putting It Together: Role of Business Discussion: External Factors… Introduction to Business
Chapter 13 Manage Your Career I long to accomplish a great and noble task, but it is my chief duty to accomplish small tasks as if they were great and noble. Helen Keller A journey… Manage Your Career
Chapter 12 Be a Leader Leadership is action, not position. Donald H. McGannon Leaders don’t create followers, they create more leaders. Tom Peters The Biggest Challenge Casey is the Human Resource manager at your company.… Be a Leader
Chapter 11 Work with Labor Unions You can’t do it unless you organize. Samuel Gompers Only a fool would try to deprive working men and working women of their right to join the union of… Work with Labor Unions
Chapter 10 Manage Diversity at Work We all live with the objective of being happy; our lives are all different and yet the same. Anne Frank Differences challenge assumptions. Anne Wilson Schaef Hiring Multicultural On… Manage Diversity at Work
Chapter 9 Handle Conflict and Negotiation Significant portions of this chapter were adapted from Talya Bauer and Berrin Erdogan’s Organizational Behavior textbook with permission of the authors. Bauer, T. N., & Erdogan, B. (2010). Organizational Behavior(Version 1.1). Irvington,… Handle Conflict and Negotiation
Chapter 8 Make Good Decisions Significant portions of this chapter were adapted from Talya Bauer and Berrin Erdogan’s Organizational Behavior textbook with permission of the authors. Bauer, T. N., & Erdogan, B. (2010). Organizational Behavior>(Version 1.1). Irvington, NY:… Make Good Decisions
Chapter 7-Work Effectively in Groups Significant portions of this chapter were adapted from Scott McLean’s Business Communication for Success textbook with permission of the author. McLean, S. (2010). Business Communication for Success(Version 1.0). Irvington, NY: Flat World Knowledge.… Work Effectively in Groups
Chapter 6-Understand Your Motivations A champion needs a motivation above and beyond winning. Pat Riley Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it. Raymond… Understand Your Motivations
Chapter 5-Be Ethical at Work You can fool some of the people all of the time, and all of the people some of the time, but you cannot fool all of the people all the… Be Ethical at Work