Marketing Agency

The 3-Step Customer Experience  Strategy STEP 1: Customer Experience PLANNING Develop a deep understanding of your customers, their expectations, and how they interact with your company today. Knowing what is critical to their experience, their… Step Customer Experience Strategy

The 3-Step Marketing Strategy STEP 1: MARKETING PLANNING In the marketing planning step, your company will develop brand, campaign, budget and data plans that will allow you to make your numbers and reach your goal.… Step Marketing Strategy

The 3-Step Go-To-Market Strategy STEP 1: MARKET & COMPETITIVE INTELLIGENCE Phase 1: Needs Definition Outline the goals and objectives of the Market & Competitive Intelligence program. Phase 2: Monitoring and Collection Process to collect, categorize,… Step Go-To-Market Strategy

The 4-Step Customer Success (CS) Strategy STEP 1: CUSTOMER SUCCESS PLANNING   Whether you are standing up a Customer Success team or leading an existing one, a well-crafted plan will increase your organization’s chances of… Step Customer Success (CS) Strategy

The 5-Step Pricing Strategy STEP 1: SEGMENTATION When you plan your pricing strategy, you accomplish three objectives. First, you focus on markets where you can develop and exercise pricing power. Second, you prioritize accounts that appreciate… Step Pricing Strategy

The Segmentation Strategy SEGMENTATION Segmentation provides a deep understanding of the market, accounts, and buyers. It helps differentiate your strategy from your competition, prioritize your accounts, and align your strategy with buyer needs. As a… The Segmentation Strategy

The 3-Step Product Strategy   STEP 1: PRODUCT PLANNING Focus is where you define the market segments that are most attractive to pursue. With the help of market research, the market problems of these segments… Step Product Strategy

The 3-Step Sales Strategy STEP 1: SALES PLANNING The planning step helps you develop sales and data plans that will allow the organization to make the number. You will know what data you need along… The 3-Step Sales Strategy

It’s difficult to grow revenue faster than your industry’s growth rate and faster than your competitors. Fulcrum’s Revenue Growth Methodology allows you to accelerate your rate of revenue growth. It does this by getting the… The Revenue Growth Methodology

  Module 1: Introduction to Management Why It Matters: Introduction to Management Management Primary Functions of Management Types of Managers and Their Roles The Advantages of Managing People Well Putting It Together: Introduction to Management… Principles of Management